Program Overview

Master in Digital Fashion Communication

The Master in Digital Fashion Communication is a two-year, 120 ECTS Double Master's Degree offered jointly by USI - Universitŕ della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne. The program is taught entirely in English and is designed to prepare students for careers in the fashion industry as specialists in digital communication.

Program Structure

The program consists of four semesters, with the first two semesters taking place at USI in Lugano, Switzerland, and the third semester at Université Paris 1 Panthéon-Sorbonne in Paris, France. The fourth semester can be completed at either USI or Université Paris 1 Panthéon-Sorbonne.

Course Offerings

The program includes a range of courses, such as:

• Digital Fashion Communication: An Introduction
• Online Communication Design
• Digital Challenges in Marketing and Big Data
• Fashion Communication
• Sustainable Fashion
• Intercultural Communication
• Corporate Social Responsibility
• Communication Law
• Brand Management
• Media Economics and Policy

Internship and Master Thesis

Students are required to complete a two-month internship and a Master's thesis. The internship can be completed at a company of the student's choice, and the Master's thesis is a research-based project that allows students to delve deeper into a topic of their interest.

Career Prospects

Graduates of the program are prepared for careers in communication management and strategy for the fashion industry, with potential job profiles including:

• Digital and social media marketing
• Brand development
• Data and e-Commerce management
• Advertising and PR
• CSR coordination

Employers

Graduates of the program have gone on to work for companies such as:

• Adidas
• Amazon.com
• Dior
• Guess
• Harper's Bazaar
• Hearst Magazines
• Heuritech
• Hugo Boss
• inSided
• Jellysmack
• Karl Lagerfeld
• Nike
• ooshi
• PwC
• Riri
• Silk Relations
• Tally Weijl
• Valentino
• Varteks
• VF International
• YOOX NET-A-PORTER GROUP

Admission Requirements

To be eligible for the program, applicants must have a Bachelor's degree in a relevant field, such as social sciences, communication, business administration, or economics. Applicants must also demonstrate a good command of English, with a minimum B2+ level as defined by the Common European Framework of Reference for Languages (CEFR).

Tuition Fees

Tuition fees for the program are CHF 4,000 per semester for international students, with a reduced fee of CHF 2,000 per semester for students whose official residence was in Switzerland or Liechtenstein at the time of their final high school exam.

Residence Permit

International students wishing to stay in Switzerland during their study period must apply for a residence permit for educational purposes. The application procedure and required documents vary depending on the student's nationality and country of residence.

Study Tours

The program includes study tours to fashion historical districts and industry hubs in Switzerland, Italy, Spain, and France. These tours provide students with the opportunity to visit factories, ateliers, museums, and company headquarters, and to meet with industry professionals.

Double Degree

The Master in Digital Fashion Communication is a Double Degree program, which means that students will receive two diplomas, one from USI and one from Université Paris 1 Panthéon-Sorbonne. This provides students with a unique and international educational experience, with the opportunity to study in two different countries and cultures.