Program Overview

Statistical Data Analysis Program

Overview

The Statistical Data Analysis program is designed to provide students with an introduction to statistical thinking, the principles of inductive reasoning, and a data-driven approach to decision-making. This program is part of the Master of Science in Communication and Economics in Corporate Communication and the Master of Science in Digital Fashion Communication, both offered in the first year.

Objectives

• Understanding the logic of the quantitative approach
• Familiarizing with main concepts in probability and statistics
• Introduction to descriptive and inferential statistical methods

Teaching Methods

The program will be taught through traditional lectures and laboratory guided sessions. Attendance at the laboratory sessions is highly recommended due to the nature of the topics and the need for assistance during practical labs.

Examination Method

The final exam will be a written test in English, requiring students to perform calculations using dedicated software introduced in the course.

Required Materials

• Lectures' slides
• Video tutorials

Optional material for a better understanding of the topic:

• Field, A. (2000) Discovering Statistics Using SPSS, Sage Publishers.

Program Details

• Program Name: Statistical Data Analysis
• Degree: Part of the Master of Science in Communication and Economics in Corporate Communication and the Master of Science in Digital Fashion Communication
• Year: 1st year
• ECTS: 3.0
• Language: English
• Semester: Spring

Additional Information

The program is offered by the Università della Svizzera italiana, with campuses in Lugano, Mendrisio, and Bellinzona. The program focuses on providing a comprehensive understanding of statistical data analysis, essential in today's data-driven world.