Program Overview

Social Media Management

Description

Students will learn a social media management framework, which will tie together all the theories, best practices, and cases offered in the course. They will learn what a social media plan is and its relevant elements. Additionally, students will earn professional certifications useful for a social media management career. Through practical lectures and guidance from the teacher and experts, students will develop a social media plan. They will also receive specific lessons on social media monitoring, enabling them to present relevant data, trends, risks, and opportunities related to social media use.

Objectives

The course aims to provide students with an understanding of the fundamental concepts, strategies, and best practices that can help individuals and companies maximize their value on and through social media. Upon completing the course, students will be able to:

• Identify principles learned in the course to determine why particular social media campaigns failed or succeeded.
• Use professional tools to support social media management practice.
• Produce content materials for social media in relation to specific goals, objectives, and target audiences.

Teaching Mode

The course will be taught in presence.

Learning Methods

The course combines theoretical lectures with the application of theory to real cases. Students will demonstrate their understanding of theoretical information through practical work on real case studies, gaining hands-on experience in social media management activities. Assignments will enhance their technological skills in relation to current social media platforms. Industry experts will be invited to give seminars on specific topics to round out the students' knowledge.

Examination Information

The final course evaluation will consist of:

• Written exam (50%)
• Group works (50%) Students can also acquire bonus scores by completing professional certifications vital for jobs in social media management or digital marketing.

Required Material

To pass the course, students should refer to "lecture notes" prepared by the course director, available on the iCorsi platform. Supplementary materials include book chapters covering key concepts, reports, and scientific articles on social media management topics, all made available on iCorsi.

Education

The Social Media Management course is offered in the following programs:

• Master in European Studies in Investor Relations and Financial Communication, Lecture, Suggested Elective Course, Elective, 2nd year
• Master of Arts in Economics and Communication in Public Management and Policy, Lecture, Communication Area, Elective, 2nd year
• Master of Arts in Economics and Communication in Public Management and Policy, Lecture, Corsi a scelta - 12 ects, Elective, 2nd year
• Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Crossmedia, Transmedia and Multimodal Communication, Elective, 2nd year
• Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Crossmedia, Transmedia and Multimodal Communication, Elective, 2nd year
• Master of Science in Communication in Media Management, Lecture, 1st year

Additional Information

• Semester: Fall
• Academic year: Not specified
• ECTS: 6.0
• Language: English