Program Overview

Sustainable Tourism Experience Design

Profile

The course offers a point of synthesis for learners when it comes to exploring the many relationships between Sustainability and Tourism, encompassing all involved dimensions – economic, social, environmental and cultural sustainability.

Description

Approaching the issue from a design perspective, the course offers the opportunity to integrate and harmonize elements from all other courses in a single project.

Objectives

Through this course, learners will:

• Know about
  • design and design thinking
  • sustainable tourism, with a focus on cultural sustainability
• Know how to
  • design a sustainable tourist experience
  • evaluate a tourist experience from the viewpoint of sustainability
• Be able to
  • Approach sustainable tourism with a design approach

Sustainable Development Goals

• Good health and well-being
• Decent work and economic growth
• Industry, innovation and infrastructure
• Sustainable cities and communities
• Responsible consumption and production

Teaching Mode

In presence

Learning Methods

Most of the course will run in a "airplane mode", challenging learners to fully focus on the goal through exercise, simulations, visits, games and group-work.

Examination Information

The assessment will consist of

• participation in all class activities (10%)
• a collaborative project (40%)
• an individual paper (50%) in which each learner will elaborate their contribution to the project

Bibliography

Compulsory

• Dredge, Dianne. "Regenerative tourism: transforming mindsets, systems and practices" Journal of Tourism Futures, 8, 3 (2022): 269-281.
• Juvan, Emil, Dolnicar, Sara. "The attitude–behaviour gap in sustainable tourism" Annals of Tourism Research, 48 (2014): 76-95.
• Stüben, Jannina Maleika, Cantoni, Lorenzo. "Sustainability Nudges While Booking a Flight on an OTA Website" Springer Proceedings in Business and Economics: 287-298.
• Tussyadiah, Iis P.. "Toward a Theoretical Foundation for Experience Design in Tourism" Journal of Travel Research, 53, 5 (2013): 543-564.
• de Oliveira, Rafael Almeida, Baracho, Renata Maria Abrantes, Cantoni, Lorenzo. "The perception of UNESCO World Heritage Sites' managers about concepts and elements of cultural sustainability in tourism" Journal of Cultural Heritage Management and Sustainable Development, 14, 3 (2022): 297-311.

Deepening

• Juvan, Emil, Dolnicar, Sara. "The excuses tourists use to justify environmentally unfriendly behaviours" Tourism Management, 83 (2021).
• Viglia, Giampaolo, Acuti, Diletta. "How to overcome the intention–behavior gap in sustainable tourism: Tourism Agenda 2030 perspective article" Tourism Review, 78, 2 (2022): 321-325.
• Vroegop, Eva, Maggi, Rico. "Well-being for everyone involved in tourism: An invitation to create a destination well-being agenda" In M. Uysal and J. Sirgy (Eds.), Handbook of Tourism and Quality-of-Life Research II: Enhancing the Lives of Tourist, Residents of Host Communities and Service Providers (2nd Ed.): 85-101.

Education

• Master of Arts in Economics and Communication in International Tourism (COM), Lecture, 1st year

Additional Information

• Semester: Spring
• Academic year:
• ECTS: 3.0
• Language: English