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Masters

Event Management

Universita della Svizzera Italiana
Lugano , Switzerland
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Start Date
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Medium of studying
On campus
Duration
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Program Details
Degree
Masters
Major
Event Management | Hospitality Management | Tourism Management
Area of study
Business and Administration | Services
Education type
On campus
Course Language
English
Intakes
Program start dateApplication deadline
2025-09-01-
About Program

Program Overview

Event Management Program

Description

The design and management of events play a key role in tourism, sports, culture, politics, and business. This course acquaints students with the main strategies used in designing, planning, and managing events. Students learn about the roles of key stakeholders in the events market and understand the impacts of events on the economy, society, environment, and politics of the places that host events. They also familiarize themselves with the experiential concept of the 'Participant Journey' as applied to events. Students work in groups to create a specific event concept.


Objectives

  • To provide students with the knowledge and skills necessary for organizing events in the fields of business, sports, culture, politics, and the non-profit sector.
  • To enable students to familiarize themselves with key actors in the events market, including sources of demand, suppliers, and intermediaries.

Teaching Mode

The course is taught in presence.


Learning Methods

  • Interactive lectures
    • Group in-class exercises

Examination Information

  • Group presentations on a specific event project
  • Individual exam to measure students' understanding of the course content

Bibliography

Deepening

  • Davidson, Rob. Business events. Second edition. London New York: Routledge, Taylor & Francis Group, 2019.
  • Janssen, Gebert. The Real MICE Book. 3rd. OBCO.nl, 2020.
  • Quick, Liz. Managing events: real challenges, real outcomes. London Los Angeles: Sage, 2020.
  • Wrathall, Jeffrey., Steriopoulos. Reimagining and Reshaping Events. 1st ed. Oxford: Goodfellow Publishers, Limited, 2022.

Education

  • Master of Arts in Economics and Communication in International Tourism (COM), Lecture, 2nd year
  • Master of Arts in Economics and Communication in Public Management and Policy, Lecture, Communication Area, Elective, 2nd year
  • Master of Arts in Economics and Communication in Public Management and Policy, Lecture, Corsi a scelta - 12 ects, Elective, 2nd year

Additional Information

  • Semester: Fall
  • Academic year:
  • ECTS: 3.0
  • Language: English
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