Program Overview

Business Strategy Program

Overview

The Business Strategy program is designed to provide students with the knowledge and skills necessary to make strategic decisions that concern the success of a business. The program covers various aspects of strategic planning, including market analysis, competitive advantage, and business model development.

Objectives

The program has two main objectives:

• Knowledge Objectives: Attain a good knowledge of the key concepts, evaluation criteria, and frameworks that form part of modern-day strategy analysis.
• Skills Objectives: Attain the skill and confidence to be able to identify a company's current strategy, assess whether that strategy is fundamentally sound or not, and make recommendations.

Teaching Methods

The program stresses critical thinking and decision-making skills through:

• Lectures: learning of core concepts and analytical frameworks
• In-class discussion of business cases: applications of module concepts and frameworks
• Teamwork: in teams, students will analyze the business strategy of a company of their choice and provide recommendations for the future.

Assessment

The program assessment consists of:

• 20% teamwork: Power Point Presentation of the business strategy of a company of choice
• 80% exam: multiple-choice questions

Bibliography

The required textbook for the program is:

• Grant, Robert M.. Contemporary Strategy Analysis. Twelfth Edition. Wiley, 2024.

Program Details

• The program is part of the Bachelor of Arts in Economics degree.
• It is a 2nd-year course.
• The program is taught in English.
• The program is worth 3.0 ECTS credits.
• The program is offered in the Autumn semester.

Additional Information

• The program is located at the Lugano campus.
• The university is located in Lugano, Switzerland.