Program Overview

University Programs

The Università della Svizzera italiana offers a range of programs across various faculties and institutes.

Faculties and Institutes

• Academy of Architecture
• Faculty of Biomedical Sciences
• Faculty of Communication, Culture and Society
• Faculty of Economics
• Faculty of Informatics
• Facoltà di Teologia di Lugano

Programs

Bachelor and Master Programs

• Architecture
• Italian language, literature and culture
• Theology
• Philosophy
• Communication
• Economics
• Informatics
• Data Science
• Medicine

Specific Master Programs

• Cognitive Psychology in Health Communication
• Master in Health, Major in Digital Public Health
• Corporate Communication
• Digital Fashion Communication
• European Studies in Investor Relations and Financial Communication
• Master in Health, Major in Health Communication
• International Tourism
• Lingua, letteratura e civiltà italiana
• Marketing and Transformative Economy
• Media Management
• Economia e politiche internazionali
• Economics
• Finance
• Management
• Public Management and Policy
• Artificial Intelligence
• Data Science
• Informatics
• Financial Technology and Computing
• Management and Informatics
• Software Engineering with AI
• Philosophy
• Interreligious Dialogue
• Scienza, filosofia e teologia delle religioni
• Diritto canonico ed ecclesiastico comparato
• Theology
• Vergleichendes Kanonisches Recht

Research Areas

The university is involved in various research areas, including but not limited to:

• Health Communication
• Digital Public Health
• Corporate Communication
• Fashion Communication
• Investor Relations and Financial Communication
• International Tourism
• Italian Language and Culture
• Marketing and Economy
• Media Management
• Artificial Intelligence
• Data Science
• Financial Technology
• Management and Informatics
• Software Engineering
• Philosophy and Theology

Field Projects

The university offers field projects in collaboration with various organizations, focusing on:

• Behavioral Science Applications to Engagement
• Economic Value of Wellbeing Programs
• Paving the way for FDI Instagram launch
• A comparative analysis of global perspectives on information seeking and knowledge dissemination practices
• Personify Health Awards
• Gaining an external perspective to developing a plan for attracting visitors to the Novartis Pavillon/Campus
• "Culture Communication" and internal research about employee sentiment
• Benchmark of companies maturity level for employees' wellbeing
• How to develop a brand communication strategy by learning from competitors' best practices
• How to differentiate online advertising for digital health products
• How to communicate with doctors and private practices to generate trust
• Patient Empowerment through Digital Business
• How to best address children by taking into account their health literacy levels
• Developing a research-oriented fundraising strategy for the department of neurosurgery
• The improved online appearance of Neurochirurgie Aargau
• Studio esplorativo della risposta alla direttiva cantonale sull'obbligo di utilizzo della mascherina durante il periodo di epidemia influenzale
• Exploratory study on doctors', patients' and population's needs and expectations towards communication contents and channels
• Novartis engagement with a young audience through Social Networks in Switzerland
• Digital communication strategies in the hospital context of Ticino
• Patient empowerment for self-managing a chronic condition
• Migrant friendly hospital: the case of the Ospedale Beata Vergine di Mendrisio
• Strategies for developing viral messages communication campaigns
• Digital communication strategies in the hospital context of Ticino
• Investigate communication strategies to sensitize population against smoking, with particular attention to the ones targeting young adults
• Developing effective communication strategies to sensitize hospital collaborators toward vaccination
• The brand value for ESMO members
• Developing effective communication strategies to sensitize population to the topic of sudden cardiac death
• Investigating patients' experience of the day surgery project at the Ospedale Beata Vergine di Mendrisio
• Evaluation and monitoring of ESMO Brand reputation online and on social media platform
• Gavi/Lions Club Collaboration: Exploratory Study on the Lions Club's Social Mobilization for Measles/Rubella Vaccination in Tanzania
• Development of a pyramid advisory board and related communication strategies for GINSANA
• Monitoring of the online discussion on natural medicine in European and Middle-east countries
• Social Venture Programs Communication Strategy
• Advocacy and communications toolkit for GAVI-eligible countries: Monitoring and Evaluation (M&E) module
• The Swiss beverage industry: an analysis of current product and marketing strategies regarding sugar sweetened beverages
• Differentiated Pricing Communication Strategy
• How to use social media to target pregnant women and promote a new multi-vitamin product in Italy
• How to increase blood donations among USI students
• How do non-members see ESMO and what prevents them from joining
• Exploratory Study on nutrition and physical activity in academic high schools and vocational schools in Switzerland
• Getting to know Swiss pharmacists' and druggists' opinion on the product Ginsana
• Adipose Stem Cell Banking: a new opportunity in regenerative medicine

Career Services

The university provides career services, including:

• Internship
• Career & CV Counselling
• Meet the employers
• Job Bank
• PhD Careers

Events

The university hosts various events, such as:

• Alumni Talk: Anett Lorincz, Omnichannel Manager, Hugo Boss
• Lugano Philosophy Colloquia. Béatrice Lienemann
• Multilevel diffusion-based and spectral graph methods for clustering and anomaly detection
• "Non è solo lavoro. Valorizzare la diversità' - Launch event for Anti-Racism Week 2026
• Family Lab 2 ESERCIZI +
• Intellectual Property Course "Create - Protect - Innovate: Bringing ideas to market"
• Esame di grado - Filippo Arcari
• Euresearch - Open Q&A Session for Health Calls 2026 - Ask the Expert