Program Overview

Program Overview

The Writing Business Plans course is designed to provide participants with the opportunity to learn how to develop and evaluate business plans. The course is built on the knowledge already acquired by students of the Master in Management and simulates an entrepreneurial experience.

Description

The course covers various aspects of business planning, including market analysis and marketing planning, market forecast, competitive analysis, product system design, and competitive advantage creation and defense. Students will also learn about firm structure design, organization design, make, buy, and connect decisions, competitive-advantage-based alliances, and financial simulation.

Objectives

The primary objective of this course is to enable students to develop and evaluate business plans. Students will work in groups to develop business plans for two different start-ups: one for a manufacturing company and the other in a services company.

Teaching Mode

The course is taught in presence, using a learning-by-doing approach. Students will work in groups on the two business plans and will evaluate their peers' business plans. Time pressure is part of the teaching approach, as well as the ability to organize group activities. Tutorial classes will help groups focus their efforts and deal with methodological issues.

Examination Information

The grade is based on three components: Teaser (15%), video PITCH (20%), and the business plan (65%) prepared during the course. All assignments are team-based.

Education

This course is part of the following programs:

• Master of Science in Artificial Intelligence, Lecture, Elective, 1st year
• Master of Science in Artificial Intelligence, Lecture, Elective, 2nd year
• Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Strategy and Entrepreneurship, Elective, 2nd year
• Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Strategy and Entrepreneurship, Elective, 2nd year
• Master of Science in Communication in Media Management, Lecture, Thematic Area: Strategy and Entrepreneurship, Elective, 2nd year
• Master of Science in Economics in Management, Lecture, Concentration Strategy and Entrepreneurship, Elective, 2nd year

Additional Information

• Semester: Fall
• Academic year: Not specified
• ECTS: 3.0
• Language: English

Suggested Readings

• How to write a business plan (McKinsey)
• Business Plan Hand Book, Thompson Gale