Program Overview

Applied Social Entrepreneurship

Description

This course reviews key concepts in entrepreneurship and applies them to address societal needs. Students approach their business plans from a "Fail Fast" perspective. Through a combination of methods, students learn to design robust and sustainable start-ups. Social entrepreneurship draws on many subjects and requires a multi-disciplinary approach, and a number of possible topics could be covered in class, emphasis will be placed on practical tools that can help the creation and setup of social start-ups.

Objectives

Introduce students to the principles and practices of social entrepreneurship. Expose students to challenges they will face when they create a start-up and provide them with the necessary tools and training required to help them to develop their own social start-ups.

Sustainable Development Goals

• No poverty
• Zero hunger
• Good health and well-being
• Quality education
• Gender equality

Teaching Mode

In presence

Learning Methods

Class sessions combine lectures, interactive exercises, group presentations, and discussions. The diversity of approaches seeks to enhance students' technical, decision-making, problem-solving, and practical skills. To achieve these goals in an effective way, it is important to engage in and prepare for discussion, participate actively during class discussions, and review readings and assignments for their applicability to concepts covered in class.

Examination Information

• Assignments: 50%
• Final exam: 50%

Bibliography

Deepening

• Blank, Steve, Dorf, Bob. The startup owner's manual: the step-by-step guide for building a great company. Hoboken: John Wiley & Sons, Inc., 2020.
• Osterwalder, Alexander, Pijl, Patrick van der, van der Pijl, Patrick, Smith, Alan, Clark, Tim, Pigneur, Yves. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken: Wiley, 2010.
• Ries, Eric. The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. 1st ed.. New York: Crown Business, 2011.

Education

• Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Corporate Social Responsibility and the Common Good, Elective, 2nd year
• Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Strategy and Entrepreneurship, Elective, 2nd year
• Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Strategy and Entrepreneurship, Elective, 2nd year
• Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Corporate Social Responsibility, Elective, 2nd year
• Master of Science in Communication in Media Management, Lecture, Thematic Area: Corporate Social Responsibility and the Common Good, Elective, 2nd year
• Master of Science in Communication in Media Management, Lecture, Thematic Area: Strategy and Entrepreneurship, Elective, 2nd year
• Master of Science in Economics in Management, Lecture, Concentration Socially Responsible Management, Elective, 2nd year
• Master of Science in Economics in Management, Lecture, Concentration Strategy and Entrepreneurship, Elective, 2nd year

Additional Information

• Semester: Fall
• Academic year:
• ECTS: 3.0
• Language: English