Program Overview
Program Overview
The Advertising program at the Pontificia Universidad Católica del Perú is designed to equip students with the skills and knowledge necessary to design and apply effective communication strategies. The program focuses on the study of publics and markets, as well as the philosophy of organizations, to provide students with a comprehensive understanding of the field.
Program Details
- Degrees and titles: Bachelor in Communication Sciences and Arts with a mention in Advertising, Bachelor in Advertising
- Duration: 10 semesters
- Faculty: Faculty of Communication Sciences and Arts
- Mode: In-person
Career Opportunities
As a publicist, graduates will be able to create and execute promotional and advertising campaigns, as well as research and observe trends and processes that drive innovation and new resources in the fields of planning, management, and diffusion technologies. Career opportunities include:
- Agencies or consultants that provide advice on communication and advertising
- Private and public companies that require persuasive communicators
- Communication offices of companies, private or public institutions, non-governmental organizations, etc.
- Traditional and alternative media
- Market research companies, media centers and production companies
- Independent work in your own company
Plan of Studies
The plan of studies includes a comprehensive curriculum that covers the fundamentals of advertising, as well as specialized courses in areas such as planning, creation, and realization of campaigns, and research and observation of trends and processes.
Specializations
The university offers a wide range of specializations in undergraduate, including:
- Anthropology
- Archeology
- Architecture
- Art, fashion and textile design
- Political Science and Government
- Information Sciences
- Audiovisual Communication
- Communication for development
- Accounting
- Creation and Stage Production
- Dance
- Law
- Graphic Design
- Industrial Design
- Economy
- Artistic Education
- Initial Education
- Primary Education
- Secondary Education
- Sculpture
- Statistics
- Philosophy
- Finance
- Physics
- Gastronomy
- Geography and Environment
- Management
- Engraving
- History
- Hospitality
- Humanities
- Environmental and Sustainable Engineering
- PUCP Biomedical Engineering
- Civil Engineering
- Telecommunications Engineering
- Mining Engineering
- Electronic Engineering
- Geological Engineering
- Industrial Engineering
- Computer Engineering
- Mechanical Engineering
- Mechatronic Engineering
- Chemical Engineering
- Linguistics and Literature
- Mathematics
- Music
- Journalism
- Painting
- Psychology
- Advertising
- Chemistry
- International Relations
- Sociology
- Theater
- Tourism