Program Overview

Advertising (B.A./B.S.)

The Advertising program is designed to develop a versatile set of skills in writing, promotion, business, marketing, graphic design, and digital media. A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills.

Program Overview

In today's evolving media landscape, advertising professionals must be more creative and strategic than ever. This program will help students develop the skills necessary to succeed in the advertising industry.

Is it for you?

This program will be a good fit if you:

• Are a creative thinker
• Like graphic design, writing, or social media
• Are a good problem-solver
• Have strong communication skills
• Like working in a fast-paced environment

Career Opportunities

Explore possible career opportunities with this degree:

• Advertising account manager
• Sales representative
• Copywriter
• Brand manager
• Creative director

Recent Employers

Graduates have gone on to work at employers such as:

• Lemonly
• Lawrence and Schiller
• Avera Marketing
• Fresh Produce
• Click Rain

Internship Opportunities

We have provided the following internship opportunities:

• Daktronics
• SDN Communications
• Lemonly
• 9 Clouds
• Click Rain
• SDSU Athletics
• Sanford Health

Clubs & Organizations

We offer the following extracurricular clubs to participate in:

• Advertising Club
• South Dakota Advertising Federation
• Alpha Delta Sigma Honor Society
• Public Relations Student Society of America
• The Collegian

Suggested Certificates

• Workplace Intercultural Competence Certificate (Undergraduate)
• Lobbying and Government Advocacy Certificate (Undergraduate)
• Public Service Certificate (Undergraduate)
• Graphic Design Certificate (Undergraduate)

Suggested Minors

• Management Minor
• Leadership Minor
• Design Studies Minor
• Communication Studies Minor
• Health Communication Minor
• Graphic Design Minor

Suggested Accelerated Programs

• Mass Communication (MMC)
• Graduate

Related Programs

You may also be interested in:

• Communication Studies (B.A./B.S.)
• Entrepreneurial Studies (B.A./B.S.)
• Global Studies (B.A.)
• Public Relations (B.A./B.S.)
• Journalism (B.A./B.S.)
• Graphic Design (BFA)
• Agricultural Education, Communication and Leadership (B.S.) – Communication Specialization