Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
Not Available
Details
Program Details
Degree
Masters
Major
Digital Marketing | Strategic Management
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview


Program Overview

The Strategic Innovation Management (SIM) track is designed to equip students with powerful concepts, frameworks, and strategies to harness innovation, drive meaningful change, and maintain relevance in an increasingly dynamic and digital world.


Program Description

The SIM track program offers in-depth insights into managing innovation strategically and explores the transformative impact of digital technologies on organizations. Through an integrated approach, students will gain a robust understanding of how to navigate complex challenges and leverage innovation and emerging digital technologies for a sustained competitive advantage.


Key Features

  • The program focuses on strategic innovation management in today's fast-evolving business landscape.
  • It covers the essential concepts, frameworks, and strategies for driving innovation and change.
  • The program explores the impact of digital technologies on organizations and how to leverage them for competitive advantage.
  • Students will learn to navigate complex challenges and make informed decisions in a dynamic business environment.

Program Objectives

The Strategic Innovation Management track aims to provide students with a comprehensive understanding of innovation management, enabling them to drive meaningful change and maintain relevance in a rapidly changing world. The program objectives include:


  • Equipping students with powerful concepts and frameworks for strategic innovation management.
  • Exploring the transformative impact of digital technologies on organizations.
  • Developing a robust understanding of how to navigate complex challenges and leverage innovation for competitive advantage.
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