Program Overview

Introduction to the Master of Arts in Strategic Communication

The Master of Arts in Strategic Communication programme aims to address the communication needs of organisations. It does this by developing individuals with the requisite skills to help them use a combination of engagement platforms such as advertising, public relations, and events in connecting with their stakeholders.

Programme Objectives

The programme seeks to enable students to learn about the complex ways in which communication occurs in and is deployed by organisations in their quest for success.

Programme Structure

The programme is offered as both Regular and Special to make it available to both students who are able to study full-time and those who are not.

Key Features

• The programme focuses on developing skills in using engagement platforms such as advertising, public relations, and events.
  • These skills are crucial for connecting with stakeholders.
• The programme is designed to help students understand the complex communication dynamics within organisations.
  • This understanding is vital for organisations to achieve success.