Program Overview

BSc Administration - E-Commerce and Customer Management

Program Overview

This is a 4-year undergraduate programme in e-commerce and customer management. In the first two years of study, students are required to take courses such as Language Skills, Critical Thinking, Introduction to Business Administration, and Introduction to Public Administration. In the third and final years, however, students take courses such as:

• Electronic Marketing Essentials
• Customer Care Essentials
• Customer Relationship Management
• Mobile Commerce and Marketing
• Introduction to E-Service Management
• Innovation and New Product Development
• Electronic Marketing Essentials
• Key Account Management Students may also opt to write a long essay in their final year.

Admission Requirements

Applicants must possess the following:

• West Africa Senior School Certificate
• General Certificate of Education (Ordinary and Advanced Levels)
• International Baccalaureate (IB)
• IGCSE
• GCSE
• The American Grade 12 and 13 examinations
• Other external qualifications which have equivalences to the SSSCE or the WASSCE
• Candidates in possession of a diploma from the University of Ghana or its equivalent
• Mature students: candidates (aged at least 27 years) who have duly passed the University's mature students' examinations

Program Details

• Department: Marketing & Entrepreneurship
• Duration: 4 years
• Fees: Available for weekend programs
• Application Deadline: Open until WASSCE results are released