Program Overview

Introduction to the Digital Marketing Certificate Course

The Digital Marketing Certificate Course is a 10-week program designed to equip professionals with the skills and knowledge required to succeed in the digital marketing industry. The course is offered by the University of MissouriSt. Louis Advanced Workforce Center in collaboration with Ziplines Education.

Course Overview

The course covers a wide range of topics, including:

• AI-powered digital marketing skills
• Google Analytics for marketers
• Marketing automation with HubSpot
• Search engine marketing with Google Ads
• Social media marketing
• Search engine optimization
• Email marketing
• Content marketing
• Data-driven digital marketing strategy

Course Structure

The course is delivered fully online, with optional live sessions. Students can expect to spend 6-8 hours per week engaging with interactive, on-demand content, including hands-on activities and strategic playbook assignments.

Certifications and Credentials

Upon successful completion of the program, students will earn a university-issued certificate of completion, as well as the following industry certifications:

• Google Ads Search Certification
• Google Analytics Certification
• HubSpot Email Marketing Certification

Career Support

The program offers career support, including:

• Resume and cover letter review
• LinkedIn profile optimization
• Small group workshops
• Career coaching

Job Outlook and Career Opportunities

The Bureau of Labor and Statistics projects digital marketing job growth to be above average, with 10% growth over the next ten years. The program will prepare graduates for roles such as:

• Marketing Manager
• Marketing Specialist
• Marketing Associate
• Digital Marketing Manager
• Digital Strategist

Admission Criteria and Requirements

The course is ideal for professionals looking to build job-critical digital marketing and AI skills. No prior digital marketing experience is required, and the course is suitable for:

• Experienced professionals pursuing a promotion or broader responsibilities
• Career pivoters or returners transitioning into marketing or re-entering the workforce
• Recent grads and college students looking to build job-ready skills
• Entrepreneurs and side-hustlers seeking to grow their business faster using high-impact digital marketing and AI tools
• Non-marketers in adjacent roles who want to better collaborate on marketing initiatives and leverage AI to elevate communications and impact

Tuition Fees and Payment Options

The course price is $2,950, with a discounted price of $2,250. Payment options include:

• Upfront payment
• Installment plans
• Financing options
• Employer reimbursement

Cancellation and Refund Policy

The program offers a 7-day money-back guarantee from the start date. If the course is not the right fit, students can withdraw within the first week and receive a full refund.