Program Overview

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Entrepreneurship Certificate

The Entrepreneurship Certificate is offered by the Ed G. Smith College of Business at the University of Missouri-St. Louis.

Module 1: Strategy and Culture

This module is part of the Entrepreneurship Certificate program and focuses on strategy and culture.

Topics

• Problem & Solution
• Target Market
• Industry Analysis
• Competition
• Objectives, Goals, & Strategic Measures
• Culture

This is an active learning course where students will gain a clear understanding of their Total Addressable Market (TAM) and Serviceable Market (SAM). By the end of the course, students will create an early draft of a 1-3 year strategy document to drive their business, communicate with investors, and create or transform a culture.

In the first class, students start by understanding their Total Addressable Market (TAM). Once the TAM is well defined, environmental factors and competitive forces that can affect desired outcomes are considered. Based on these findings, the Serviceable Market (SAM) that best fits the products, services, and solutions is identified.

In the second class, the information gathered previously is turned into a strategy that can be shared with investors, employees, and other stakeholders. Students will also learn how to ensure that their strategy drives culture.

Program Structure

The Entrepreneurship Certificate program is structured into modules, with Module 1 focusing on Strategy and Culture.

Modules

• Module 1: Strategy and Culture
• Module 2
• Module 3
• Module 4
• Module 5

University Information

The University of Missouri-St. Louis offers various programs, including undergraduate and graduate degrees, through its different colleges and schools.

Colleges and Schools

The university has several colleges and schools, including the Ed G. Smith College of Business, which offers the Entrepreneurship Certificate program.

Academic Programs

The university offers a range of academic programs, including majors, degrees, research opportunities, and online programs.

Academic Offerings

• Majors and Degrees
• Research
• Online Programs
• Advanced Workforce Center

Campus Life

The university provides a range of services and activities for students, including student involvement, career services, and health and counseling services.

Student Services

• Student Involvement
• Career Services
• Health, Counseling, Disability Access
• Student Organizations

Community Engagement

The university is engaged with the community through various centers, institutes, and programs.

Community Programs

• Bridge
• Centers and Institutes
• Community Engagement
• Event Services
• Touhill Performing Arts Center