Program Overview

Program Overview

The Marketing Undergraduate program offers a comprehensive examination of the marketing process, its essential functions, and the institutions performing them.

Course Details

MKTG 3700 Basic Marketing

• Course credits: 3
• Prerequisites:
  • ECON 1001
  • Junior standing
  • A 2.0 campus GPA
• Course description: An examination of the character and importance of the marketing process, its essential functions, and the institutions performing them. Attention is focused on the major policies (such as distribution, product, price, and promotion), which underlie the multifarious activities of marketing institutions and the managerial, economic, and societal implications of such policies.