Program Overview

Program Overview

The Minor in Transportation Studies is available to all students, offering a comprehensive exploration of the field. For students pursuing the BSBA degree, completing this minor in conjunction with the marketing capstone course, MKTG 4700, Marketing Management, will result in an emphasis in marketing. This combination requires the completion of both LOG OM 3320, Introduction to Operations Management, and MKTG 3700, Basic Marketing.

Program Requirements

To complete the Minor in Transportation Studies, students must take a total of five courses. The required courses include:

• MKTG 3770, Introduction to Transportation
• MKTG 3771, Traffic and Transportation Management Additionally, students must select three courses from the following options:
  • LOG OM 3320, Introduction to Operations Management
  • MKTG 3790, Internship in Marketing
  • MKTG 3799, Independent Study in Marketing*
  • MKTG 3700, Basic Marketing
  • MKTG 3798, Business Administration Seminar: Marketing *Note: No more than one approved independent study course may count towards the minor.

Program Structure

The minor is designed to provide a broad understanding of transportation studies, with a focus on both theoretical foundations and practical applications. By completing the required and elective courses, students will gain a comprehensive knowledge of the field, preparing them for careers in transportation management, marketing, and related areas.