Program Overview

Course Overview

The course "Packaging Design" is a professional elective course for undergraduate students majoring in Visual Communication Design. The course aims to teach students the basic concepts, design principles, and methods of packaging design, as well as the market research, packaging materials, packaging structure, packaging technology, and printing processes.

Course Objectives

The course objectives are to:

• Make students understand the social function and global development trend of modern packaging design
• Enable students to design packaging from an artistic perspective, considering the product's characteristics, sales methods, and market and consumer psychology theories
• Master packaging design creative methods and expression techniques
• Understand packaging materials and production methods, and independently design packaging structures, containers, and packaging decorations
• Improve students' practical skills and innovative thinking
• Familiarize students with packaging design regulations and legal standards

Course Content

The course content includes:

• Introduction to packaging design
• Packaging design process
• Packaging visual communication design elements and layout
• Packaging design materials and printing technology
• Series packaging visual design
• Green packaging design

Teaching Methods

The course uses a combination of teaching methods, including:

• Lectures
• Case studies
• Discussions
• Project-based learning
• Practice and training

Assessment

The course assessment includes:

• Quizzes and exams (30%)
• Practical projects (40%)
• Attendance and participation (30%)

Course Schedule

The course schedule is as follows:

• Week 1: Introduction to packaging design
• Week 2: Packaging design process
• Week 3: Packaging visual communication design elements and layout
• Week 4: Packaging design materials and printing technology
• Week 5: Series packaging visual design
• Week 6: Green packaging design
• Week 7-12: Practical projects and training

Course Resources

The course resources include:

• Textbooks
• Reference books
• Online resources
• Software and tools

Instructor Introduction

The instructor, Li Na, is a deputy professor and master's supervisor at Xiangtan University. She has 15 years of teaching experience and has guided students to participate in professional competitions, winning over 200 awards. She has also published several papers and books on packaging design.

Learning Guidance

The learning requirements are:

• Understand the basic concepts, functions, and principles of packaging design
• Master market research and design research methods
• Understand packaging materials and manufacturing processes
• Be able to use packaging creative methods and visual design methods
• Familiarize yourself with packaging design software and tools

The learning difficulties are:

• Integrating content and form perfectly in packaging design practice

The learning features are:

• The course has comprehensive, practical, and innovative characteristics.