Program Overview

University Program Information

Introduction to the Program

The program is offered by the Xiangtan University Course Center. The main teacher for the program is Wang Yuancheng.

Course Introduction

The course introduction is not provided in detail, but it is mentioned that the course has various chapters and resources available.

Course Evaluation

The course evaluation section is available, but the details are not provided.

Teaching Resources

The teaching resources include various course chapters and files in .pptx format. The chapters and files are as follows:

• 1.1 Advertising Design Concept
• 1.2 Advertising Theme
• 1.3 Building Design Ability
• 2.1 Object Morphology Category
• 2.3 Object Observation Perspective and Information Transmission Relationship
• 3.1 Color Foundation Knowledge

Course Chapters

The course chapters are as follows:

1. Building Advertising Design Ability

• 1.1 Advertising Design Concept
• 1.2 Advertising Theme
• 1.3 Building Design Ability

2. Morphology Research

• 2.1 Object Morphology Category
• 2.2 Object Perspective Method
• 2.3 Object Observation Perspective and Information Transmission Relationship
• 2.4 Page Design Visual Flow Control and Information Transmission Relationship
• 2.5 Using Lines to Depict Objects

3. Color Research

• 3.1 Color Foundation Knowledge
• 3.2 Color Foundation Training

4. Shape-Color Comprehensive Research

• 4.1 Research Method
• 4.2 Analysis Framework

5. Excavation and Expression Training
6. Restrictive Factors of Advertising Creation
7. Advertising Classification and Composition
8. Advertising Creation
9. Effect Evaluation