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Bachelors

Marketing Major

Ball State University
Muncie , United States
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Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
On campus
Duration
4 years
Details
About Program
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Details
Program Details
Degree
Bachelors
Major
Advertising | Marketing | Sales
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview

Marketing Major

The Marketing Major is a comprehensive program that explores the various aspects of marketing, including consumer lifestyles, niche markets, and consumer insights. Students pursuing this degree will engage in hands-on learning and internships, delving deep into the marketing world.


Bachelor of Arts or Bachelor of Science

The Marketing Major is offered as a Bachelor of Arts or Bachelor of Science degree, with the following quick facts:


  • Delivery: on campus
  • Credits: 120
  • Accreditation: Association to Advance Collegiate Schools of Business (AACSB)

Program Description

The marketing degree program is designed to provide students with a thorough understanding of the marketing world. Students will learn about creative brand managers, savvy market researchers, and problem-solving sales reps, and how they contribute to the development of successful marketing strategies.


Department Scholarships

The Department of Marketing offers several scholarships to its students, in addition to the numerous options available through the university. About four out of every five students receive some kind of merit- or need-based assistance with their tuition and fees.


Center for Professional Selling

The Center for Professional Selling is a unique resource that provides hands-on learning and networking opportunities, including a national sales competition and the nation's largest sales job fair. The center is one of only 23 full members of the University Sales Center Alliance.


Related Programs

Related programs include:


  • Major in Sport Administration
  • Major in Strategic Communications | Sports Concentration
  • Advocacy and Public Communication Communication Studies Major (BA/BS)

Accreditation

Ball State University has earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB), and is a member of AACSB's Business Education Alliance.


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