Program Overview

Strategic Communication Major

The Strategic Communication Major at Ball State University offers a specialized focus on sports, allowing students to develop impactful content tailored for sports brands, advertising, public relations, or integrated campaigns. The program emphasizes empathy, ethical communication practices, and critical thinking, essential for navigating the complexities of sports communication.

Sports Concentration

The Sports Concentration is a key component of the Strategic Communication Major, providing students with hands-on experience and digital proficiency to capture the excitement of sports through innovative approaches. Students gain insights into sports branding strategies and sponsorship dynamics, exploring the intersection of sports, society, and strategic communication.

Program Details

• Delivery: on campus
• Credits: 120
• Accreditation: Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)

Curriculum

The curriculum includes diverse communication formats, such as:

• Brand storytelling
• Crisis communication in sports
• Athlete endorsements Students can also expand their knowledge through majors in journalism, media design and development, or concentrations in advertising and public relations, as well as optional concentrations in media analytics or event planning.

Career Paths

Graduates specializing in Sports can pursue various roles, including:

• Sports media relations manager
• Sports PR specialist
• Sports communications director
• Sports marketing manager
• Sports social media manager
• Sports event coordinator
• Sports brand manager
• Sports digital content strategist
• Sports crisis communications expert
• Sports sponsorship manager

Related Programs

Related programs include:

• Major in Computer and Information Technology
• Sports Production Concentration
• Major in Journalism BA/BS
• Journalism Media Design and Development Major