Program Overview

Course Description

Websites are a powerful but often underutilized marketing tool for accountants. This module explains what matters most to prospects and clients, demonstrates simple changes that will improve effectiveness, and includes tools you can save to evaluate and improve your own web presence.

Learning Objectives

Topics include:

• how to create a search-friendly site
• what to include on the homepage
• how to provide the easiest navigation
• what drives the most engagement including calls to action and contact forms
• how to integrate the website with email and social media tactics
• discovering search trends to create the most relevant content
• understanding website analytics to continuously improve

Course Details

This course qualifies for 1 hour of CPE credit of non-technical content.

Course Requirements

This course would be for Certified Public Accountants, first in Indiana and then wherever else validity for CPE credit can be established. It would be of interest for:

• accountants in smaller firms who may have influence or responsibility for their firm's website
• accountants with CITP designation, which is an IT specialty within the accounting industry
• those assigned to oversee their firm's website from outside vendors
• accountants who serve small businesses, as they will be able to pass along some of their learning to their clients who may need it

Materials Provided

Each module page contains video instruction from faculty members, as well as supplemental reading and badges for completion.

Measure of Performance

• Certificate of completion to add to other CPE units
• Students receive 1 credit hour issued by Ball State for professional development

Price and Enrollment

• Price: $25.00
• Self-paced, online, with ongoing enrollment

Target Audience

The course is tactically aimed at contacts at several Indiana CPA firms, as well as the state association (INCPAS), where a target list and publicity can be generated.

Accommodations

If course adaptations or accommodations are needed because of a disability, please note that the Office of Disability Services coordinates services for students with disabilities. Documentation of a disability needs to be on file in that office before any accommodations can be provided.