Program Overview

Bachelor of Arts/Bachelor of Science in Journalism

The Bachelor of Arts/Bachelor of Science in Journalism is a comprehensive program that provides students with a broad range of expertise in the School of Journalism and Strategic Communication. The program introduces students to advertising, public relations, media research, media analytics, and content strategy.

Mass Communication Concentration

The Mass Communication concentration is designed to teach students how to research a topic, be strategic in their problem-solving, and interpret data in an insightful way. Students will learn media skills that are in high demand and work together on real-life projects for clients in interactive, technology-rich media and agency spaces.

Program Details

• Delivery: On-campus
• Credits: 120
• Accreditation: Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)

Career Paths

Graduates specializing in Mass Communication can pursue various roles, including:

• Media analyst
• Public relations specialist
• Content creator
• Broadcast journalist
• Digital marketing manager
• Social media strategist
• Media consultant
• Communications director
• Corporate communications officer

Program Benefits

The program offers students the opportunity to work in state-of-the-art facilities, including the Unified Media Lab, an 8,000 square-foot facility that includes newsrooms, classroom space, a digital news desk, and a wide variety of student-run media opportunities. Students will also have the chance to develop a professional-grade portfolio through the Agency at Cardinal Media, a strategic communication and media sales organization.

Curriculum

The curriculum is designed to teach empathy and self-awareness, recognizing personal biases, and helping students stay grounded in professional ethics throughout their careers. Students will learn how to research a topic, be strategic in their problem-solving, and interpret data in an insightful way.

Related Programs

• Major in Journalism BA/BS | Sports Writing and Multimedia Storytelling Concentration
• Advocacy and Public Communication – Communication Studies Major (BA/BS)
• Bachelor's Degree in Economics

Academic Year and Summer Hours

• Academic Year: 8 a.m.- 5 p.m. M-F
• Summer: 7:30 a.m.- 4 p.m. M-F

Location

The School of Journalism and Strategic Communication is located in the Art and Journalism Building (AJ), Room 300, Muncie, IN 47306.