Program Overview

Marketing Major

The Marketing Major is a comprehensive program that explores the creative and analytical aspects of marketing. Students in this program will engage in hands-on learning and internships, delving deep into consumer lifestyles, identifying niche markets, and analyzing consumer insights to understand how consumers interact with the world and use the products they encounter.

Bachelor of Arts or Bachelor of Science

The Marketing Major is offered as a Bachelor of Arts or Bachelor of Science degree, with the following quick facts:

• Delivery: on campus
• Credits: 120
• Accreditation: Association to Advance Collegiate Schools of Business (AACSB)

Program Description

Our marketing degree program is designed to provide students with a thorough understanding of the marketing world. As a student pursuing a marketing degree, you'll engage in every aspect of marketing and immerse yourself in hands-on learning and internships.

Department Scholarships

About four of every five students receive some kind of merit- or need-based assistance with their tuition and fees. On top of the dozens of options our university offers its students, Miller College of Business gives several awards every year to its own students.

Center for Professional Selling

The Center for Professional Selling is one of just 23 full members of the University Sales Center Alliance. This center provides hands-on learning and networking opportunities, including a national sales competition, the nation's largest sales job fair, and access to sales professionals.

Related Programs

Related programs include:

• International Business Major - Earn a Bachelor of Arts Degree
• Bachelor's in Property Management
• Major in Sport Administration

Accreditation

Ball State University has earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB), earning the honor of being a member of AACSB's Business Education Alliance.