Communication, B.S. - Concentration: Advertising and Promotions
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Program Overview
Communication, B.S. - Concentration: Advertising and Promotions
The Communication program with a concentration in Advertising and Promotions is designed to provide students with a comprehensive education in the field of communication, focusing on the principles and practices of advertising and promotions.
Liberal Education Program and Writing Requirements
The program requires students to complete a comprehensive three-tiered Liberal Education Program (LEP), which consists of 45 credits. The LEP is designed to provide students with a broad-based education in the liberal arts and sciences.
- Liberal Education Program: 45 credits required
- Students must complete a comprehensive three-tiered Liberal Education Program (LEP)
- Any credits over 45 are counted toward free electives
- Tier 1 - Technological Fluency: COM 101 Fundamentals of Professional Presentations ('C' or better required)
Writing Requirements ("W-Courses")
The program also requires students to complete three W-courses, which may not be taken until after a student has passed ENG 112 Writing Arguments.
- Writing Requirements: Three W-courses are required
- W-courses may count toward LEP, major, or cognate requirements, as well as free electives
- Course sections that meet this requirement are designated by section numbers ending in "W"
- Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course
Major Requirements
The major requirements for the Communication program with a concentration in Advertising and Promotions consist of 45 credits.
- Core Requirements: 15 credits required
- 'C' or better required
- COM 150 - World of Communication
- COM 210 - Human Communication
- COM 212 - Visual Communication
- COM 350 - Workplace Communication
- COM 450 - Communication Capstone
- Advertising and Promotions Concentration: 30 credits required
- 'C' or better required
- COM 221 - Introduction to Advertising
- COM 234 - Copywriting and Creative Concepts
- COM 238 - Communication Design
- COM 335 - Advertising Strategy and Planning
- COM 472 - Advertising and Promotional Campaigns
- Select 6 credits from:
- COM 336 - Writing Copy for Integrated Media
- COM 338 - Advertising Design Layout
- COM 340 - Brand Management
- COM 402 - Social Media and Emerging Trends in Advertising
- COM 493 - Practicum in Advertising and Promotions
- Select 6 credits from:
- Any COM course (except COM 135, 228)
- JRN 230 - Fundamentals of Public Relations
- JRN 330 - Public Relations Workshop
- MKT 321 - Consumer Behavior
- REC 363 - Event Management
- Select 3 credits from:
- COM 493 - Practicum in Advertising and Promotions
- COM 494 - Practicum in Intercultural Communication
- COM 497 - Communication Field Experience
- COM 499 - Independent Study
Cognate Requirements
No cognates are required for this program.
Free Electives
The remaining credits to reach the overall credits required are considered free electives.
Overall Credits Required
The program requires a total of 120 overall credits.