Program Overview

Introduction to the Advertising Program

The Advertising Program at Bahçeehir University aims to develop students into experts in their chosen field, with a strong foundation in communication and a passion for scientific inquiry. The program seeks to cultivate well-rounded individuals who can excel in various aspects of advertising, including creativity, strategy, branding, and research.

Program Objectives

The primary objective of the Advertising Program is to produce graduates who are:

• Well-versed in the principles of integrated marketing communication
• Equipped with the skills to analyze consumer behavior, media planning, customer relationships, and brand management
• Able to think critically and strategically in the field of advertising
• Familiar with the latest trends and technologies in the industry

Program Structure

The program consists of a comprehensive curriculum that includes:

• Mandatory courses in the first two years, covering the fundamentals of advertising
• Elective courses in the third year, allowing students to specialize in areas such as:
  • Departmental Elective
  • Non-departmental
  • General Elective
• COOP courses, which provide students with hands-on experience in the industry
• A final-year project, where students develop and implement a real-world advertising campaign

Program Outcomes

Upon completing the program, graduates will be able to:

• Think strategically and creatively in the field of advertising
• Analyze and solve problems related to advertising and communication
• Demonstrate a deep understanding of the principles and practices of advertising
• Apply theoretical knowledge to real-world scenarios
• Develop innovative solutions to complex advertising challenges

Research Areas

The program covers a range of research areas, including:

• Advertising theory and practice
• Consumer behavior and psychology
• Media planning and strategy
• Brand management and marketing
• Research methods and analysis

Facilities and Resources

The university provides state-of-the-art facilities and resources, including:

• Focus group and CATI (Computer-Assisted Telephone Interviewing) research laboratories
• Computer laboratories with the latest software and technology
• Access to industry professionals and networking opportunities

Career Opportunities

Graduates of the Advertising Program can pursue a variety of career paths, including:

• Advertising and marketing agencies
• Media planning and strategy
• Brand management and marketing
• Research and analysis
• Academic and teaching positions

University Advantages

Bahçeehir University offers a unique set of advantages, including:

• A strategic location with access to industry professionals and networking opportunities
• A strong faculty with international recognition and expertise
• Opportunities for international exchange and study abroad programs
• A COOP program that provides hands-on experience in the industry

Program Mission

The mission of the Advertising Program is to produce graduates who are:

• Well-rounded and knowledgeable in the field of advertising
• Equipped with the skills and expertise to succeed in the industry
• Able to think critically and strategically in a rapidly changing environment
• Committed to lifelong learning and professional development

Program Goals

The program aims to:

• Provide students with a comprehensive education in advertising and communication
• Develop students' critical thinking and problem-solving skills
• Foster a culture of creativity, innovation, and entrepreneurship
• Prepare students for successful careers in the advertising and marketing industries