Program Overview

Introduction to the Public Relations and Promotion Undergraduate Program

The primary objective of university education is to develop universal sensitivity, problem-solving skills, and critical thinking. Our university, which operates with the motto of universality and flexibility, aims to enable students to become communicators compatible with international standards, as well as agenda managers, entrepreneurs, critical, creative, conciliatory, expert, and pioneering individuals.

Public Relations and Promotion Department

Public relations play a significant role in contemporary business and management understanding. The Public Relations and Promotion Department of Bahçeşehir University aims to train communication professionals specializing in various dimensions of strategic and corporate communication, including reputation and image management, crisis management, media relations, digital strategy, social media strategy, content production, investor relations, and event management.

Program Overview

The program is accredited by the Communication Education Evaluation Accreditation Board and has a teaching program compatible with national and international public relations programs. Our curriculum includes courses that equip students with the latest knowledge and skills required in the field, such as strategic communication, media relations, crisis communication, design, creativity, digital marketing, data analysis, ethics, sustainability, political communication, social media, and content production.

Program Goals

The primary goal of the Public Relations and Promotion Department is to train graduates who can contribute to the solutions of problems faced by the state, industry, and civil society organizations with creative solutions. The department aims to train communication professionals who can specialize in all aspects of public relations, from corporate communication to reputation management.

Teaching Objectives

The Public Relations and Promotion Department aims to train students who can:

• Provide 360-degree services in communication management
• Specialize in all areas of communication
• Have knowledge of research in strategic management of public relations
• Analyze trends and shape the agenda
• Use effective tools and methods
• Have theoretical background and critical thinking skills
• Contribute to the development of the field they work in
• Be sensitive to the problems of the society they live in and respectful of the rights of all living things
• Be knowledgeable and expert in sustainability and sustainable development

Program Outcomes

The Public Relations and Promotion Program aims to train students who can:

• Explain the relationships between phenomena and facts in public relations, persuasive communication, communication management, and corporate communication
• Understand the operation of corporate culture and how leaders and employees create messages
• Critically discuss and interpret theories, concepts, methods, tools, and thoughts in the field of public relations
• Create effective public relations plans
• Analyze primary and secondary research data in areas such as persuasion, reputation management, and corporate communication
• Develop creative and persuasive management skills in areas such as reputation, employee relations, leadership, and corporate practices
• Explain marketing activities, economy, business law, and global business practices

Career Opportunities

Graduates of the Public Relations and Promotion Department can work in various fields, including:

• Advertising agencies
• Public relations companies
• Media planning and purchasing companies
• Political parties
• Civil society organizations
• In-house agencies
• National and international companies
• Strategic communication specialist
• Corporate communication specialist
• Public relations specialist

Advantages of Being a Bahçeşehir University Student

Bahçeşehir University offers several advantages to its students, including:

• A strong academic staff and a convenient location
• The opportunity to study at BAU-Berlin or BAU-ABD and gain international experience
• A strong industry-university collaboration through the COOP program
• The opportunity to work with renowned companies and agencies through the COOP program
• A wide range of career opportunities in various fields

Laboratories

The university has focus group and CATI (Computer-Assisted Telephone Interview) research laboratories, as well as computer laboratories that are constantly updated with the latest technological developments. These laboratories provide students with the opportunity to gain hands-on experience in the field of public relations.

Department Mission

The mission of the Public Relations and Promotion Department is to train graduates who can contribute to the solutions of problems faced by the state, industry, and civil society organizations with creative solutions. The department aims to train communication professionals who can specialize in all aspects of public relations, from corporate communication to reputation management.

Program Requirements

To graduate from Bahçeşehir University, students must complete a total of 130 credits. The program includes compulsory courses in the first two years, followed by elective courses in the third year. Students can also take COOP courses, which provide them with the opportunity to gain practical experience in the field.

Conclusion

The Public Relations and Promotion Undergraduate Program at Bahçeşehir University aims to train students who can specialize in all aspects of public relations, from corporate communication to reputation management. The program provides students with a strong theoretical background, as well as practical experience through laboratories, COOP courses, and internships. Graduates of the program can pursue careers in various fields, including advertising agencies, public relations companies, media planning and purchasing companies, political parties, civil society organizations, and national and international companies.