Program Overview

Marketing Management with Advertising MSc

The Marketing Management with Advertising MSc is a postgraduate degree that equips students with the skills and knowledge required to succeed in the marketing industry. This course is designed to provide students with a comprehensive understanding of marketing management, advertising, and communications.

Course Overview

The course covers various aspects of marketing, including strategy, consumer behavior, and digital media. Students will learn how to develop a marketing strategy, understand consumer behavior, and create effective advertising campaigns. The course also focuses on developing professional skills, such as teamwork, communication, and presentation.

Course Structure

The course consists of compulsory and optional modules, which are designed to provide students with a broad range of skills and knowledge. The compulsory modules include:

• Consumer Behaviour
• Marketing Communications
• Global Strategic Marketing
• Advertising and Media Planning
• Brand Management
• Digital and Interactive Marketing
• Research Methods for Marketing
• The Global Marketing Professional
• Marketing Academic / Applied Dissertation

The optional modules include:

• Marketing Analytics
• Persuasive Writing and Speechmaking
• Corporate Social Responsibility and Sustainability
• Sales Promotion and Sponsorship
• Change Management and Communication
• Social Media Marketing

Learning and Teaching

The course is taught using a range of methods, including lectures, tutorials, seminars, and workshops. The Virtual Learning Environment (VLE) is used to support student learning, providing access to course materials, resources, and activities.

Assessment

Assessment methods emphasize both knowledge and skills development, including formal exams, group projects, reports, computer simulation exercises, essays, and written assignments.

Entry Requirements

To be eligible for the course, students must have a bachelor's degree with a 2:1 (hons) in any subject. International students must also meet the English language requirements, which include an IELTS score of 6.5 overall, with no less than 6.0 in any one component.

Fees

The tuition fees for the course are:

• UK: ｣15,750 (Total)
• International: ｣31,500 (Total)

Accreditation

The course is accredited by the Chartered Institute of Marketing (CIM), which provides students with the opportunity to work towards CIM qualifications during their studies and receive exemptions from selected assessments.

Career Opportunities

The course provides students with a range of career opportunities in marketing, including global marketing, marketing research, advertising, and public relations. Graduates have gone on to work in various roles, including Associate Director, Vice President, Global Associate Marketing Director, and Senior Analyst.

Skills for Your Future

The course develops transferable skills that are in high demand across global marketing roles, including media planning, advertising, teamwork, communication, and presentation.

Links with Industry

The course has strong industry and professional links, supported by guest speakers, case studies, applied projects, and connections with the Chartered Institute of Marketing (CIM).

Global Business Experience

The Global Industry Programme provides students with the opportunity to gain real-world experience through live industry projects, enhancing their employability skills and enabling them to apply their theoretical knowledge to practical business challenges.