Program Overview

Promotional Media MA

The Promotional Media MA course provides an in-depth understanding of the promotional media and communication industries and their role in social, cultural, and economic life. Students will critically analyze the social impacts of promotional communication on areas such as journalism, the music industry, and political communication.

Course Overview

This course will examine the construction, influence, and impact of promotional media in a range of contexts. It will provide students with a real insight into the promotional media and communication industries, enabling them to acquire or refine high-level skills in areas such as research, critical analysis, interpretation, and oral and written communication.

Course Structure

The course is available full-time over 12 months or part-time over 24 months. The full-time course consists of compulsory and optional modules, while the part-time course is taken over two years, with fewer modules each year.

Year 1 Compulsory Modules

• Promotional Media, Culture and Society (30 credits)
• Dissertation and Research Methods (60 credits)
• The Cultural History of Promotional Communication (30 credits)

Year 1 Optional Modules

• Contemporary Debates in Media and Communication (30 credits)
• Critical Studies in Visual Communication (30 credits)
• Television Narrative (30 credits)
• Feminism, Identity and Media (30 credits)
• Understanding the Audience (30 credits)
• International Film Industries (30 credits)
• The Reporting of Politics (30 credits)
• Communication and Public Opinion (30 credits)
• Platforms and Society (30 credits)
• Climate Communication (30 credits)
• Global migration, 'race' and media (30 credits)

Learning and Teaching

The course uses a range of teaching and learning methods, including lectures, group learning, project work, seminars, tutorials, and workshops. Independent study is crucial to this degree, with students expected to spend at least 20 hours per week on independent study associated with their modules.

Assessment

Assessment methods may vary depending on the modules chosen and are likely to include essays, case analyses, group projects, and reports. Optional modules may use literature reviews, campaign reports, or even video and photography projects.

Entry Requirements

To apply for the Promotional Media MA, students will need a bachelor degree with a 2:1 (hons) or equivalent qualification, preferably in a promotional media and communications-related degree. Relevant experience, interest in promotional media and communications, or coming from an area of expertise complementary to promotional media and communications will also be considered.

International Applicants

The admissions team is experienced in considering a wide range of international qualifications. If applicants wish to discuss whether their qualifications will meet the necessary entry criteria, they should contact the School's admissions team.

English Language Requirements

Applicants will need to meet the English language requirements, which are IELTS 6.5 overall, with no less than 6.0 in any component.

Fees

The fees for the Promotional Media MA are:

• UK: £12,500 (Total)
• International: £29,500 (Total)

Scholarships and Financial Support

There may be help for students in the form of loans and non-repayable grants from the University and from the government. Scholarships are also available to help fund the Masters course.

Career Opportunities

This course is not a practical training course but gives students a real insight into the construction, influence, and impact of promotional media in a range of contexts. Students will acquire or refine high-level skills in areas such as research, critical analysis, interpretation, and oral and written communication, making them well-prepared for a career in promotional media in a wide range of sectors.

Careers Support

The Careers Centre and staff in the faculty provide a range of help and advice to help students plan their career and make well-informed decisions along the way, even after graduation.

Work Placements and Industry Experience

As a Masters student at Leeds, students will have the unique opportunity to gain real-world industry experience with the Global Industry Programme. This experience will enhance their CV, helping them to stand out in the competitive graduate jobs market and improving their chances of securing the career they want.