Program Overview

Master of Science in Marketing for Sustainable Business Management

The Master of Science in Marketing for Sustainable Business Management is a 60-credit program designed to equip students with the knowledge, skills, and mindset needed to thrive in a rapidly changing marketing landscape shaped by digitalization and AI, while promoting sustainable business practices.

Program Description

The program is taught entirely in English and boasts a diverse team of esteemed faculty members who bring a wealth of knowledge, industry experience, and research expertise to the classroom. The intimate learning environment fostered by small class sizes and the proximity to dedicated and international faculty is one of the greatest advantages of choosing Kristianstad University and this master's program.

Curriculum

The curriculum is designed to equip students with a cutting-edge understanding of advanced marketing strategies and sustainable business practices. The program seamlessly integrates technological advancements, such as AI and digital innovations, into key areas like strategy, branding, and consumer behavior.

Semester 1

The first semester consists of the following courses:

• Governance and value creation for sustainability (7.5 credits)
• Strategy and branding (7.5 credits)
• Marketing and society (7.5 credits)
• Industrial marketing and innovation (7.5 credits)

Semester 2

The second semester involves further specialization in business administration through the following courses:

• Organizing for sustainability (7.5 credits)
• Advanced research methods in business administration (7.5 credits)
• Master thesis in marketing for sustainable business management (15 credits)

Career Opportunities

Upon graduation, students will be equipped with the skills and knowledge to pursue a variety of roles, including:

• Sustainability marketing manager
• Brand manager
• Social impact consultant
• Business developer
• Key Account Manager
• Business analyst
• Social media manager

Learning by Doing

The program believes in learning by doing, and through the Work Integrated Learning (WIL) track, students will engage in tackling hands-on challenges faced by real-world organizations with a sustainability lens.

Bridging Academia and Industry

The research environment, Frontiers in Marketing, is at the forefront of advancing marketing knowledge through innovative research. By integrating research with education, students gain access to the latest insights and methodologies, bridging the gap between academia and industry.

Global Perspective

The program offers a truly global perspective, providing opportunities to study alongside students from diverse cultural backgrounds. Through guest lectures, workshops, and networking events, students will also connect with industry professionals and alumni, building a global network for future opportunities.

Admission Requirements

• Bachelor of Science with the equivalence of 180 credits including at least 90 credits in business administration.
• At least 15 credits must be in marketing and at least 15 credits in statistics/business methods and an independent project comprising 15 credits in business administration or equivalent.
• Verified knowledge of English corresponding to the course English 6 or English level 2, or equivalent.

Program Details

• Level: Second Cycle
• Programme code: SABM3
• Degree: Degree of Master (60 credits)
• Rate of study: 100%
• Form of study: Campus education
• Location: Kristianstad
• Language of instruction: English
• Application code: HKR-09GJF
• Total tuition fee: 110,000 SEK (EU/EEA Citizens are not required to pay fees)