Program Overview

Business Administration: Marketing

The Business Administration: Marketing program is designed to provide students with a comprehensive understanding of marketing principles and practices. This program aims to equip students with the knowledge and skills necessary to succeed in the field of marketing.

Program Overview

The Business Administration: Marketing program is a 120-credit degree program that can be completed in four years by full-time students. The program is offered by the School of Business and is available at the Bronx, Manhattan, and Westchester campuses.

Career Opportunities

Graduates of the Business Administration: Marketing program can pursue a variety of career opportunities, including:

• Account executive
• Art director
• Copywriter
• Creative manager
• Market researcher
• Marketing manager
• Media planner
• Web management
• Sales representative

Program Outcomes

Upon completion of the program, students should be able to:

• Evaluate the effects of globalization on the business environment
• Recognize and evaluate ethical issues in business
• Utilize business concepts, methods, procedures, and management information systems to facilitate strategic planning and decision making
• Use oral, written, and presentation skills to communicate effectively in the professional business environment
• Function effectively as team members and, where appropriate, as team leaders
• Demonstrate knowledge of fundamental principles and key concepts in marketing
• Assess the legal, economic, and social aspects of a marketing decision

Curriculum Overview

The curriculum for the Business Administration: Marketing program includes:

• General Liberal Arts and Sciences: 60 credits
• General Education Requirements: ECON 125, ECON 220, ECON 221, and ECON 230, MATH 116 and MATH 120/CISC 120 or MATH 131/CISC 131 are prerequisites for the major and must be used to fulfill general education requirements
• Business Administration Core: 30 credits
• Specialization: 18 credits
• Open Electives: 12 credits
• Total: 120 credits

Faculty

The Business Administration: Marketing program is taught by a team of experienced faculty members, including:

• Abdel Ben-Mohamed, Chair, Graduate School of Business
• Robert F Bohn, Visiting Instructor, Business Administration
• Mark Chmiel, Instructor, Business
• Susan D Cooper, Instructor, Business

Archives

Previous versions of the Business Administration: Marketing program are available in the archives, including:

• 2024 - 2025 B.S. Business Administration: Marketing
• 2023- 2024 B.S. Business Administration: Marketing
• 2022 - 2023 B.S. Business Administration: Marketing
• 2021 - 2022 B.S. Business Administration: Marketing
• 2021 - 2022 B.S./MBA Business Administration
• 2020 - 2021 B.S. Business Administration: Marketing
• 2020 - 2021 B.S./MBA Business Administration