Program Overview

Program Overview

The Istanbul Medipol University Public Relations and Advertising Bachelor's Program aims to educate students who can work in the public relations and advertising sector, have effective communication skills in business life, follow developments in the field, and are proficient in new communication technologies.

Program Objectives

The program's objectives include:

• Educating students who can work in the public relations and advertising sector
• Developing students' effective communication skills in business life
• Ensuring students follow developments in the field
• Ensuring students are proficient in new communication technologies

Degree Awarded

Upon completion of the program, students are awarded a Bachelor's degree.

Admission Requirements

To be admitted to the program, students must:

• Have completed high school or equivalent education
• Have achieved a sufficient score in the Higher Education Institutions Exam (YKS)
• Meet the admission criteria set by the university

Graduation Requirements

To graduate from the program, students must:

• Complete all required courses
• Achieve a minimum of 240 ECTS credits
• Meet the graduation requirements set by the university

Program Curriculum

The program curriculum includes a wide range of courses, such as:

• Introduction to Communication Science
• Introduction to Public Relations
• Introduction to Advertising
• Communication Law
• Basic Concepts of Law
• Turkish Language I
• English I
• And many more

Program Outcomes

The program outcomes include:

• Knowledge of public relations and advertising concepts and theories
• Ability to analyze and evaluate public relations and advertising campaigns
• Ability to develop and implement effective public relations and advertising strategies
• Ability to communicate effectively in written and oral forms
• Ability to work in teams and lead projects

Career Opportunities

Graduates of the program can work in various fields, including:

• Public relations agencies
• Advertising agencies
• Media organizations
• Event management companies
• Corporate communications departments
• And many more

Further Education

Graduates of the program can also pursue further education, such as:

• Master's degree in Public Relations and Advertising
• Master's degree in related fields, such as Communication, Marketing, or Business Administration
• Doctoral degree in Public Relations and Advertising or related fields

Education Type

The program is offered as a full-time, on-campus program.

Assessment and Evaluation

Student assessment and evaluation are based on:

• Midterm exams
• Final exams
• Quizzes
• Homework assignments
• Project-based assignments
• Class participation and attendance

Program Director

The program director is Prof. Dr. Ayen AKY鄇.

Learning Outcomes

The program learning outcomes include:

• Knowledge of public relations and advertising concepts and theories
• Ability to analyze and evaluate public relations and advertising campaigns
• Ability to develop and implement effective public relations and advertising strategies
• Ability to communicate effectively in written and oral forms
• Ability to work in teams and lead projects

Course-Program Outcomes Relationship

The program outcomes are related to the course outcomes, which include:

• Knowledge of public relations and advertising concepts and theories
• Ability to analyze and evaluate public relations and advertising campaigns
• Ability to develop and implement effective public relations and advertising strategies
• Ability to communicate effectively in written and oral forms
• Ability to work in teams and lead projects

Student Surveys

Student surveys are used to evaluate the program and provide feedback to the program director and faculty members.

Numerical Data

The program has a strong reputation, with:

• High graduation rates
• High employment rates for graduates
• Positive feedback from students and employers