Styling and Marketing for Fashion and Lifestyle
| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-05-01 | - |
| 2024-09-01 | - |
Program Overview
Program Overview
The Styling and Marketing for Fashion and Lifestyle Certificate is a comprehensive 280-hour professional program designed for students who want to work on the business, media, and branding side of the fashion and lifestyle industries. This program focuses on the strategic communication, marketing development, consumer psychology, and media execution required to build and promote successful fashion and lifestyle brands.
Program Details
The program provides a strong foundation in fashion marketing, public relations, consumer behavior, digital branding, and event promotion. Throughout the program, students develop a practical understanding of how fashion businesses operate within the global marketplace. Students study how brands are positioned, how trends are analyzed, how consumers make buying decisions, and how marketing strategies are designed to influence behavior.
Program Structure & Hours
- Duration: 14 weeks
- Total Program: 280 hours
- Weekly Schedule: 20 hours per week
- Delivery Method: In-class and Live Online Hybrid
Program Journey
The program is divided into five modules:
- Introduction to Fashion Marketing and Industry: Students build a strong understanding of the fashion industry structure and marketing pipeline.
- Consumer Behavior: This module explores the psychology behind purchasing decisions.
- Writing for the Fashion Industry: Students develop professional writing skills for editorial, digital media, public relations, and advertising.
- Public Relations and Media: Students learn how to design public relations campaigns, create media contact lists, and build professional press kits.
- Branding, Digital Strategy and Event Promotion: Modern fashion marketing requires digital fluency. Students create branded websites, explore social selling, and plan and promote a local sales event.
Learning Outcomes
Upon successful completion of the program, students will be able to:
- Develop professional fashion marketing strategies supported by research
- Analyze consumer behavior and interpret market trends
- Create and manage branded digital platforms
- Produce professional media kits and press materials
- Write editorial and promotional fashion content
- Design integrated marketing campaigns across multiple media channels
- Plan and execute promotional events
- Present marketing concepts with confidence and clarity
Career Paths
Graduates of the Styling and Marketing for Fashion and Lifestyle Certificate are prepared for entry-level and junior roles within the fashion, retail, media, and lifestyle industries. Career opportunities may include:
- Fashion Marketing Assistant
- Public Relations Coordinator
- Event Planning Assistant
- Fashion Show Coordinator
- Fashion Publication Assistant
- Brand Marketing Associate
- Social Media Strategist for Fashion and Lifestyle Brands
- Digital Marketing Assistant
- Retail Marketing Coordinator
Tuition & Grants
- Domestic Tuition: $6,995.00
- International Tuition: $8,450.00
- Application Fee (Domestic): $250
- Application Fee (International): $500
- Books & Materials Excluded
Admission Requirements
To apply, students must meet the following criteria:
- High school graduation or mature student status 19+
- Admissions interview in person or via Zoom or Skype
- Application Essay minimum 250 words outlining passion and career goals
- English proficiency, if applicable
- CLBPT minimum 6
- Duolingo 85 to 90 accepted in certain circumstances
Meet Your Instructors
The program is taught by experienced instructors, including Nikki Renshaw and Julie Berg, who bring extensive experience in fashion design, marketing, and education to the program.