Program Overview

The Global Fashion Marketing Diploma is a comprehensive program designed to provide students with a strong foundation in fashion marketing, branding, and communication. The program is built to give students a practical and industry-aligned foundation in the business and communication side of fashion.

Program Details

The program is 39 weeks long, with 20 hours of instruction per week, for a total of 780 hours. The program is divided into three core modules:

Module 1 Foundations of Fashion Marketing

• Identify major historical design movements and their relevance to contemporary fashion
• Develop a professional fashion vocabulary and understand the product lifecycle from concept to delivery
• Recognize principles of design, including color, silhouette, balance, ratio, and fit, as they apply to marketing
• Understand garment construction methods and technologies used in product development
• Explore textile and fiber technologies relevant to different apparel sectors
• Understand branding fundamentals, selling channels, and market positioning
• Analyze consumer behavior, including demographic, psychographic, and behavioral drivers
• Develop strategic planning, presentation, and communication skills
• Understand supply chain fundamentals, ethics, and sustainability
• Create industry-relevant tech packs and spec sheets for fashion products

Module 2 Art, Technology & Digital Strategy

• Use Adobe Creative Suite to create professional visual assets
• Apply principles of visual literacy to digital compositions, branding, and campaigns
• Develop creative work to briefs combining art, copy, and design
• Understand the relationship between advertising, design, and visual communication
• Build a professional portfolio and refine personal branding
• Develop resumes, cover letters, LinkedIn profiles, and networking strategies
• Analyze global and local fashion trends through forecasting and market research
• Design and execute digital marketing campaigns for fashion brands
• Analyze data, customer engagement, and marketing performance
• Build and manage a WIX e-commerce website for a fashion product or brand

Module 3 Retail, Buying, PR & Styling

• Understand the relationships among the design, wholesale, and retail sectors
• Apply wholesale and buying terminology, as well as professional protocols
• Plan mark-ups, margins, and retail buying mathematics
• Analyze near-shore and offshore production from financial and ethical perspectives
• Develop showroom presentations and trade show strategies
• Understand fashion merchandising, assortment planning, and retail sales strategies
• Design window displays and in-store visual merchandising concepts
• Plan retail floor layouts and pricing strategies
• Develop and execute fashion shows, PR initiatives, and branded events
• Understand PR theory, storytelling, and media strategy
• Develop personal and editorial styling skills for fashion imagery and clients
• Present garments professionally across digital, editorial, and physical platforms

Learning Outcomes

By graduation, students can:

• Develop fashion marketing and branding strategies
• Create professional visual and written marketing assets
• Analyze trends, consumers, and market opportunities
• Build a market-ready professional portfolio
• Understand global fashion supply chains and retail systems
• Execute digital marketing and e-commerce strategies
• Communicate with brands, vendors, media, and clients
• Present ideas clearly through campaigns, presentations, and styling work

Career Paths

Graduates of the Global Fashion Marketing Diploma can pursue careers in:

• Fashion Marketing
• Digital Marketing
• E-Commerce
• Fashion Buying
• PR and Event Coordination
• Visual Merchandising
• Editorial or Commercial Styling
• Personal Styling
• Retail and Brand Roles

Tuition and Fees

• Domestic Tuition: $18,995
• International Tuition: $21,995
• Application Fee (Domestic): $50
• Application Fee (International): $500
• Assessment Fee: $100
• Materials Fee: $450
• Textbooks: ~$564
• Scholarship: Up to $10,000 in student scholarships (limited to the first six enrollments)

Admission Requirements

To apply, students must meet the following criteria:

• High school graduation or mature student status (19+)
• Admissions interview (in person or virtual)
• Letter of Intent (minimum 250 words outlining career goals)
• Portfolio of 812 creative works (digital submissions accepted)
• English proficiency, if applicable: IELTS 5.5 / TOEFL 57 / or equivalent

Instructors

The program is taught by industry professionals, including:

• Julie Berg, with 25 years of experience in fashion design and marketing
• Nikki Renshaw, with extensive experience in design, marketing, and television hosting

The Cut Design Academy

---

Overview:

The Cut Design Academy is a fashion and design career school located in Vancouver, British Columbia, Canada. It is the only accredited fashion school in North America that offers one-on-one education in a professional workshop setting. The academy is known for its immersive learning environment and industry-expert instructors.

---

Services Offered:

The Cut Design Academy offers a variety of programs and courses, including:

• Full-time Programs:

  • Certificates
  • Fashion Design & Creative Diploma
  • Global Fashion Marketing
  • Core 4 Diploma
  • Graphic Design & Dynamic Media
  • 26 Week Makeup Artistry Certificate

• Part-time Courses:

  • All Classes
  • Online Live
  • Online Recorded
  • 2 Week Intensives
  • Brow/Lash & Nails
  • Youth Camps

• Other Services:

  • Alumni Success
  • Testimonials
  • FAQs
  • Request Info
  • Virtual Campus Tour

---

Student Life and Campus Experience:

The academy provides a student-centered learning environment with small class sizes. Students have access to a creative open studio and gain real-world experience through hands-on projects. The academy also offers scholarships and financial aid options.

---

Key Reasons to Study There:

Small classes:

Personalized attention and one-on-one instruction.

Student-Centered:

Focus on individual needs and goals.

Immersive Learning:

Hands-on experience in a professional workshop setting.

Creative Open Studio:

Space for students to develop their skills and creativity.

Real World Experience:

Practical projects and industry connections.

Industry Expert Instructors:

Learn from professionals with extensive experience.

---

Academic Programs:

The Cut Design Academy offers a range of programs in fashion design, graphic design, makeup artistry, and more. The programs are designed to provide students with the skills and knowledge they need to succeed in the industry.

---

Other:

The academy is committed to inspiring and educating true design and business professionals. It has a vibrant community and a strong alumni network. The academy also offers a blog with articles on fashion, design, and career advice.