Program Overview

Program Overview

The Global Fashion Marketing Diploma is a comprehensive program designed to provide students with a strong foundation in fashion marketing, branding, and communication. The program is built to give students a practical and industry-aligned foundation in the business and communication side of fashion.

Program Details

The program is 39 weeks long, with 20 hours of instruction per week, for a total of 780 hours. The program is divided into three core modules:

Module 1 Foundations of Fashion Marketing

• Identify major historical design movements and their relevance to contemporary fashion
• Develop a professional fashion vocabulary and understand the product lifecycle from concept to delivery
• Recognize principles of design, including color, silhouette, balance, ratio, and fit, as they apply to marketing
• Understand garment construction methods and technologies used in product development
• Explore textile and fiber technologies relevant to different apparel sectors
• Understand branding fundamentals, selling channels, and market positioning
• Analyze consumer behavior, including demographic, psychographic, and behavioral drivers
• Develop strategic planning, presentation, and communication skills
• Understand supply chain fundamentals, ethics, and sustainability
• Create industry-relevant tech packs and spec sheets for fashion products

Module 2 Art, Technology & Digital Strategy

• Use Adobe Creative Suite to create professional visual assets
• Apply principles of visual literacy to digital compositions, branding, and campaigns
• Develop creative work to briefs combining art, copy, and design
• Understand the relationship between advertising, design, and visual communication
• Build a professional portfolio and refine personal branding
• Develop resumes, cover letters, LinkedIn profiles, and networking strategies
• Analyze global and local fashion trends through forecasting and market research
• Design and execute digital marketing campaigns for fashion brands
• Analyze data, customer engagement, and marketing performance
• Build and manage a WIX e-commerce website for a fashion product or brand

Module 3 Retail, Buying, PR & Styling

• Understand the relationships among the design, wholesale, and retail sectors
• Apply wholesale and buying terminology, as well as professional protocols
• Plan mark-ups, margins, and retail buying mathematics
• Analyze near-shore and offshore production from financial and ethical perspectives
• Develop showroom presentations and trade show strategies
• Understand fashion merchandising, assortment planning, and retail sales strategies
• Design window displays and in-store visual merchandising concepts
• Plan retail floor layouts and pricing strategies
• Develop and execute fashion shows, PR initiatives, and branded events
• Understand PR theory, storytelling, and media strategy
• Develop personal and editorial styling skills for fashion imagery and clients
• Present garments professionally across digital, editorial, and physical platforms

Learning Outcomes

By graduation, students can:

• Develop fashion marketing and branding strategies
• Create professional visual and written marketing assets
• Analyze trends, consumers, and market opportunities
• Build a market-ready professional portfolio
• Understand global fashion supply chains and retail systems
• Execute digital marketing and e-commerce strategies
• Communicate with brands, vendors, media, and clients
• Present ideas clearly through campaigns, presentations, and styling work

Career Paths

Graduates of the Global Fashion Marketing Diploma can pursue careers in:

• Fashion Marketing
• Digital Marketing
• E-Commerce
• Fashion Buying
• PR and Event Coordination
• Visual Merchandising
• Editorial or Commercial Styling
• Personal Styling
• Retail and Brand Roles

Tuition and Fees

• Domestic Tuition: $18,995
• International Tuition: $21,995
• Application Fee (Domestic): $50
• Application Fee (International): $500
• Assessment Fee: $100
• Materials Fee: $450
• Textbooks: ~$564
• Scholarship: Up to $10,000 in student scholarships (limited to the first six enrollments)

Admission Requirements

To apply, students must meet the following criteria:

• High school graduation or mature student status (19+)
• Admissions interview (in person or virtual)
• Letter of Intent (minimum 250 words outlining career goals)
• Portfolio of 812 creative works (digital submissions accepted)
• English proficiency, if applicable: IELTS 5.5 / TOEFL 57 / or equivalent

Instructors

The program is taught by industry professionals, including:

• Julie Berg, with 25 years of experience in fashion design and marketing
• Nikki Renshaw, with extensive experience in design, marketing, and television hosting