Students
Tuition Fee
USD 5,500
Start Date
Not Available
Medium of studying
Fully Online
Duration
Not Available
Details
Program Details
Degree
Courses
Major
Business Management | Digital Marketing | Marketing
Area of study
Business and Administration
Education type
Fully Online
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 5,500
About Program

Program Overview


Marketing Program

The Marketing program is designed to provide students with the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic and competitive field.


Program Overview

This certificate program is perfect for individuals pursuing marketing careers, business professionals interested in staying abreast of emerging trends, marketers looking to refresh their skills, and mid-career professionals seeking new skill sets. The program covers the principles of marketing, including brand management, market research, and an overview of all major marketing media channels.


Program Formats

The program is available in two formats: Online and In-Person.


International Students

This certificate is approved for international students to study full-time in the U.S. on an F-1 visa. International students must meet English language proficiency requirements for admission into the program.


Program Requirements

Students must complete all five required courses and one elective course to graduate from the program.


Required Courses

  • MGMT X 160: Marketing Principles and Practices
  • MGMT X 460.41: Brand Management
  • MGMT X 460.394: Digital Marketing
  • MGMT X 460.52: Integrated Marketing Communications
  • MGMT X 466: Consumer Market Research

Elective Courses

Students must complete one of the following elective courses:


  • MGMT X 460.35: Strategic Marketing
  • MGMT X 460.484: Internship in Marketing and Advertising

Internship Opportunities

An internship in marketing can provide students with practical experience in a variety of marketing job functions. Certificate students must complete a minimum of 20 units of program curriculum (5 courses), with a GPA of 3.0 or better, before enrolling in the internship.


Cost and Fees

  • Application and Candidacy Fee: $200
  • Estimated Textbooks and Materials: $385
  • Estimated Program Tuition: $5,500
  • International Student Fees: Not included in the estimated program tuition

Payment Options

  • Eligible for VA Benefit
  • Federal Financial Aid is not available

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