Program Overview
Marketing Program
The Marketing program is designed to provide students with the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic and competitive field.
Program Overview
This certificate program is perfect for individuals pursuing marketing careers, business professionals interested in staying abreast of emerging trends, marketers looking to refresh their skills, and mid-career professionals seeking new skill sets. The program covers the principles of marketing, including brand management, market research, and an overview of all major marketing media channels.
Program Formats
The program is available in two formats: Online and In-Person.
International Students
This certificate is approved for international students to study full-time in the U.S. on an F-1 visa. International students must meet English language proficiency requirements for admission into the program.
Program Requirements
Students must complete all five required courses and one elective course to graduate from the program.
Required Courses
- MGMT X 160: Marketing Principles and Practices
- MGMT X 460.41: Brand Management
- MGMT X 460.394: Digital Marketing
- MGMT X 460.52: Integrated Marketing Communications
- MGMT X 466: Consumer Market Research
Elective Courses
Students must complete one of the following elective courses:
- MGMT X 460.35: Strategic Marketing
- MGMT X 460.484: Internship in Marketing and Advertising
Internship Opportunities
An internship in marketing can provide students with practical experience in a variety of marketing job functions. Certificate students must complete a minimum of 20 units of program curriculum (5 courses), with a GPA of 3.0 or better, before enrolling in the internship.
Cost and Fees
- Application and Candidacy Fee: $200
- Estimated Textbooks and Materials: $385
- Estimated Program Tuition: $5,500
- International Student Fees: Not included in the estimated program tuition
Payment Options
- Eligible for VA Benefit
- Federal Financial Aid is not available
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