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Product Management

UCLA Extension
Los Angeles , United States
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Major
Business Management | Marketing | Project Management
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview

Product Management Program

The Product Management program explores the full product life cycle, from defining and developing to launching, scaling, and sunset. This course emphasizes strategic decision-making, value creation, and market fit, with a focus on tech-driven consumer products and applications across enterprise, industrial, medical, and automotive sectors.


Course Description

ENGR XLC 216: Product Management is a lecture-based course that studies the life cycle of a product, focusing on defining, developing, launching, scaling, and end of life for products. The course considers why a product is needed in the market, why a particular solution is the right product, and why a particular solution creates value for the customers and the company.


Course Details

  • Lecture, four hours; outside study, eight hours
  • Study is built around the notion that product management is about managing the life cycle of the product
  • Focus on products that have technological characteristics in the consumer products domain, the fundamentals of which are also applicable to products within enterprise, industrial, medical, and automotive sectors
  • Letter grading

Program Focus

The program focuses on strategic decision-making, value creation, and market fit, with a emphasis on tech-driven consumer products and applications across various sectors, including:


  • Enterprise
  • Industrial
  • Medical
  • Automotive

Additional Information

The program is designed to provide students with a comprehensive understanding of the product life cycle, from definition to sunset. The course is taught by experienced instructors and is part of the UCLA Extension program.


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