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Digital Marketing Certificate

UCLA Extension
Los Angeles , United States
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Students
Tuition Fee
Not Available
Start Date
2026-09-01
Medium of studying
Blended
Duration
2 quarters
Details
About Program
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Details
Program Details
Degree
Courses
Major
Digital Marketing | E-Commerce | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Education type
Blended
Timing
Part time
Course Language
English
Intakes
Program start dateApplication deadline
2026-09-01-
2026-12-01-
2026-03-01-
2026-06-01-
About Program

Program Overview

Program Overview

The Digital Marketing program is designed to provide students with a comprehensive understanding of digital marketing strategies and techniques. The program consists of two required courses and eight elective units, which can be completed in two quarters at a part-time pace.


Program Requirements

Required Courses

Students must complete the following two required courses:


  • MGMT X 460.394: Digital Marketing (4 units)
  • MGMT X 470.10: Digital Analytics (4 units)

Elective Courses

Students must complete 8 elective units from the following list of courses, which are either 4 or 2 units each:


  • MGMT X 466.05: Advanced Digital and Social Media Marketing Strategies (4 units)
  • MGMT X 463.01: Advertising in the Digital Age (2 units)
  • MGMT X 460.381: Influencer Marketing: Employing Influencers (2 units)
  • MGMT X 460.382: Personal Branding and Becoming an Influencer (2 units)
  • MGMT X 460.398: Social Media Marketing (2 units)
  • MGMT X 471.10: Marketing with Google Ads (2 units)
  • MGMT X 470.30: Search Engine Optimization for Marketing (2 units)
  • MGMT X 460.484: Internship in Marketing and Advertising (4 units)

Course Format Legend

The following legend explains the course formats:


  • I: In Person
  • L: Live Online
  • O: Online
  • H: Hybrid

Recommendations

Students can begin the program any quarter, and it is recommended that they complete the program in two quarters. The recommended plan of study varies depending on the entry quarter.


Fall Quarter Entry

For students entering the program in the fall quarter, the recommended plan of study includes completing the required courses and elective units as follows:


  • Required Courses:
    • MGMT X 460.394: Digital Marketing (4 units)
    • MGMT X 470.10: Digital Analytics (4 units)
  • Elective Courses:
    • MGMT X 466.05: Advanced Digital and Social Media Marketing Strategies (4 units)
    • MGMT X 463.01: Advertising in the Digital Age (2 units)
    • MGMT X 460.381: Influencer Marketing: Employing Influencers (2 units)
    • MGMT X 460.382: Personal Branding and Becoming an Influencer (2 units)
    • MGMT X 460.398: Social Media Marketing (2 units)
    • MGMT X 471.10: Marketing with Google Ads (2 units)
    • MGMT X 470.30: Search Engine Optimization for Marketing (2 units)
    • MGMT X 460.484: Internship in Marketing and Advertising (4 units)

Winter Quarter Entry

For students entering the program in the winter quarter, the recommended plan of study includes completing the required courses and elective units as follows:


  • Required Courses:
    • MGMT X 460.394: Digital Marketing (4 units)
    • MGMT X 470.10: Digital Analytics (4 units)
  • Elective Courses:
    • MGMT X 466.05: Advanced Digital and Social Media Marketing Strategies (4 units)
    • MGMT X 463.01: Advertising in the Digital Age (2 units)
    • MGMT X 460.381: Influencer Marketing: Employing Influencers (2 units)
    • MGMT X 460.382: Personal Branding and Becoming an Influencer (2 units)
    • MGMT X 460.398: Social Media Marketing (2 units)
    • MGMT X 471.10: Marketing with Google Ads (2 units)
    • MGMT X 470.30: Search Engine Optimization for Marketing (2 units)
    • MGMT X 460.484: Internship in Marketing and Advertising (4 units)

Spring Quarter Entry

For students entering the program in the spring quarter, the recommended plan of study includes completing the required courses and elective units as follows:


  • Required Courses:
    • MGMT X 460.394: Digital Marketing (4 units)
    • MGMT X 470.10: Digital Analytics (4 units)
  • Elective Courses:
    • MGMT X 466.05: Advanced Digital and Social Media Marketing Strategies (4 units)
    • MGMT X 463.01: Advertising in the Digital Age (2 units)
    • MGMT X 460.381: Influencer Marketing: Employing Influencers (2 units)
    • MGMT X 460.382: Personal Branding and Becoming an Influencer (2 units)
    • MGMT X 460.398: Social Media Marketing (2 units)
    • MGMT X 471.10: Marketing with Google Ads (2 units)
    • MGMT X 470.30: Search Engine Optimization for Marketing (2 units)
    • MGMT X 460.484: Internship in Marketing and Advertising (4 units)

Summer Quarter Entry

For students entering the program in the summer quarter, the recommended plan of study includes completing the required courses and elective units as follows:


  • Required Courses:
    • MGMT X 460.394: Digital Marketing (4 units)
    • MGMT X 470.10: Digital Analytics (4 units)
  • Elective Courses:
    • MGMT X 466.05: Advanced Digital and Social Media Marketing Strategies (4 units)
    • MGMT X 463.01: Advertising in the Digital Age (2 units)
    • MGMT X 460.381: Influencer Marketing: Employing Influencers (2 units)
    • MGMT X 460.382: Personal Branding and Becoming an Influencer (2 units)
    • MGMT X 460.398: Social Media Marketing (2 units)
    • MGMT X 471.10: Marketing with Google Ads (2 units)
    • MGMT X 470.30: Search Engine Optimization for Marketing (2 units)
    • MGMT X 460.484: Internship in Marketing and Advertising (4 units)
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