Program Overview

Program at a Glance

The Marketing Certificate program is designed to provide students with a comprehensive understanding of marketing principles and practices. The program consists of 5 required courses and 1 elective course, totaling 24 units.

Course Format Legend

The course format legend is as follows:

• I = In Person
• L = Live Online
• O = Online
• H = Hybrid

Required Courses (20 units)

Students must complete all 5 required courses listed below.

• MGMT X 160: Marketing Principles and Practices (4 units)
• MGMT X 460.41: Brand Management (4 units)
• MGMT X 460.394: Digital Marketing (4 units)
• MGMT X 460.52: Integrated Marketing Communications (4 units)
• MGMT X 466: Consumer Market Research (4 units)

Elective Course (4 units)

Students must complete one of the following elective courses:

• MGMT X 460.35: Strategic Marketing (4 units)
• MGMT X 460.484: Internship in Marketing and Advertising (4 units)

Full-Time Students

Full-time students who wish to complete their program in 2 quarters may select their entry quarter below to find the recommended plan of study.

Fall Quarter Entry

• 5 Required Courses (20 units)
  • MGMT X 160: Marketing Principles and Practices (4 units)
  • MGMT X 460.41: Brand Management (4 units)
  • MGMT X 460.394: Digital Marketing (4 units)
  • MGMT X 460.52: Integrated Marketing Communications (4 units)
  • MGMT X 466: Consumer Market Research (4 units)
• 1 Elective Course (4 units)
  • MGMT X 460.35: Strategic Marketing (4 units)

Winter Quarter Entry

• 5 Required Courses (20 units)
  • MGMT X 160: Marketing Principles and Practices (4 units)
  • MGMT X 460.41: Brand Management (4 units)
  • MGMT X 460.394: Digital Marketing (4 units)
  • MGMT X 460.52: Integrated Marketing Communications (4 units)
  • MGMT X 466: Consumer Market Research (4 units)
• 1 Elective Course (4 units)
  • MGMT X 460.35: Strategic Marketing (4 units)

Spring Quarter Entry

• 5 Required Courses (20 units)
  • MGMT X 160: Marketing Principles and Practices (4 units)
  • MGMT X 460.41: Brand Management (4 units)
  • MGMT X 460.394: Digital Marketing (4 units)
  • MGMT X 460.52: Integrated Marketing Communications (4 units)
  • MGMT X 466: Consumer Market Research (4 units)
• 1 Elective Course (4 units)
  • MGMT X 460.35: Strategic Marketing (4 units)

Summer Quarter Entry

• 5 Required Courses (20 units)
  • MGMT X 160: Marketing Principles and Practices (4 units)
  • MGMT X 460.41: Brand Management (4 units)
  • MGMT X 460.394: Digital Marketing (4 units)
  • MGMT X 460.52: Integrated Marketing Communications (4 units)
  • MGMT X 466: Consumer Market Research (4 units)
• 1 Elective Course (4 units)
  • MGMT X 460.35: Strategic Marketing (4 units)