Program Overview

Marketing Principles and Practices

Course Description

The Marketing Principles and Practices course provides a comprehensive introduction to the concepts, functions, and methods of marketing. This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. Students examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises, distribution channels, market research, advertising, marketing costs, pricing, cooperative marketing, marketing legislation, and regulations, and trends.

Course Details

• Duration: As few as 6 weeks
• Units: 4.0
• Current Formats: In Person, Online
• Cost: Starting at $905.00

What You Can Learn

• Survey the concepts, functions, and methods of marketing
• Understand how to operationalize marketing in various industries
• Learn about the four Ps of marketing and how to develop a marketing plan
• Build a strong base for understanding market research, strategy, tactics, regulations, and trends

Course Schedule

Spring 2026 Schedule

• Date: March 30 - May 4
• Format: In Person
• Instructor: Jennifer Cowan Hannon
• Fee: $945.00
• Location: UCLA Extension Gayley Center in Westwood
• Schedule:
  • Lecture: Monday, Wednesday, 9:00AM - 12:00PM PT
  • Specific dates and times are listed for each lecture

Summer 2026 Schedule

• Date: June 22 - August 31
• Format: In Person, Online
• Instructor: Marc Villarreal, Barbara Barney-McNamara
• Fee: $905.00
• Location: UCLA Extension Gayley Center in Westwood (for in-person sections)
• Schedule:
  • Lecture: Monday, 6:00PM - 9:00PM PT (for in-person sections)
  • Specific dates and times are listed for each lecture

Programs This Course Applies To

• Business Fundamentals certificate: Acquire the fundamentals for making informed decisions to drive growth and build a strong foundation for any career.
• General Business Studies with Concentration in Marketing certificate: Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry.
• Marketing certificate: Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.
• Marketing with Concentration in Digital Marketing certificate: Learn foundational principles of marketing with a focus on digitalsocial media, search engine optimization, email, and more.
• Personal Financial Planning certificate: Fully prepare for CFP® Certification (Certified Financial Planner) and learn relevant trends and practices in the financial planning field.