Program Overview

Marketing and Distributing Independent Films Across All Platforms

This course, MGMT X 403.61, focuses on finding domestic and overseas distribution for theatrical, television, DVD, and alternative markets by crafting a distribution strategy from the earliest stages of project development.

Course Details

• Duration: As few as 11 weeks
• Units: 4.0
• Current Formats: In Person, Online
• Cost: Starting at $835.00
• Typically Available: Fall, Winter, Spring, Summer

What You Can Learn

Understand the considerations involved in financing, packaging, and selling viable material, study a variety of deal structures to learn how to profit in distribution, delve into the process of selling the film at festivals and other markets, and learn the roles of producers, marketing and sales executives in the distribution process.

About This Course

Producers, filmmakers, and screenwriters learn what makes a project attractive to potential buyers; they study a variety of deal structures and learn how to find domestic and overseas distribution for theatrical, television, streaming, DVD, and alternative markets. Topics include choosing materials, budget, and casting; selling the film through festivals and markets; key buyers; evolving distribution outlets; the roles of producer, marketing and sales executives, and executive producers; and an overview of film financing models.

Spring 2026 Schedule

• Date: March 31 - June 9
• Format: In Person, Remote Classroom
• Instructor: Mark Padilla
• Fee: $835.00
• Notes: Internet access required. No meeting May 12, 19. Make-up meetings TBA.
• Deadline: Refunds only available from February 02, 2026, to April 12, 2026
• Course Requirements: Internet access required to retrieve course materials.

Summer 2026 Schedule

• Date: June 22 - September 13
• Format: Online
• Instructor: Kevin Mardesich
• Fee: $835.00
• Notes: Internet access required. Materials required.
• Deadline: Refunds only available from April 27, 2026, to July 05, 2026
• Course Requirements: Internet access required to retrieve course materials.

Applicable Programs

This course applies toward the following programs:

• Business and Management of Entertainment certificate
• Entertainment Studies certificate
• Film and TV Development certificate
• Producing certificate

Program Descriptions

Business and Management of Entertainment

Get a thorough understanding of the entertainment business from film industry principles to legal and financial affairs.

Entertainment Studies

Filmmaking is a truly collaborative process. In this certificate, learn about key roles and related aspects of the entertainment industry from producing to cinematography to directing. Gain a broad understanding of the business by exploring various areas of interest.

Film and TV Development

Learn the skills necessary to develop and sell film and television ideas.

Producing

Learn the ins and outs of producing short films and features from Hollywood professionals.