Program Overview

University Programs

The university offers a range of programs, including certificates and specializations.

Certificate Programs

• General Business Studies with Concentration in Marketing
  • This certificate program helps build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry.
• Strategic Branding and Public Relations
  • This certificate program provides cutting-edge skills in public relations and brand management, and improves written, verbal, and digital communication.

Course Details

PR and Branding in Practice: Putting It All Together

Course Description

This course is intended for PR students in advanced standing and current professionals. It teaches the techniques for developing solutions to public relations problems and how to put together an effective PR practice.

Course Details

• Duration: As few as 5 weeks
• Units: 2.0
• Current Formats: Online
• Cost: Starting at $525.00

What You Can Learn

• Analyze case histories to discern various problem-solving techniques
• Develop a full PR campaign integrating prior knowledge gained from other courses and professional experience
• Learn to put together an effective PR practice, whether in agency, corporate, or nonprofit

About This Course

For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories, as well as the development of campaigns for hypothetical clients.

Prerequisites

• MGMT X 469.11 Fundamentals of Public Relations
• MGMT X 469.12 Writing for Public Relations
• Either MGMT X 469.14 Strategic Public Relations Management or MGMT X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.

Spring 2026 Schedule

• Date: May 11 - June 14
• Format: Online
• Instructor: Chantal Allan
• Fee: $525.00

Notes

• Enrollment limited to 25 students.
• Internet access required.
• Deadline: Refunds only available from February 02, 2026 to May 17, 2026

Course Requirements

• Course Syllabus

Program Applications

This course applies toward the following programs:

• General Business Studies with Concentration in Marketing certificate
• Strategic Branding and Public Relations certificate