Program Overview

International Marketing (MSIN0291)

Key Information

• Faculty: Faculty of Engineering Sciences
• Teaching department: UCL School of Management
• Credit value: 15
• Restrictions: BSc International Management (UBSINTSING18)

Alternative Credit Options

There are no alternative credit options available for this module.

Description

International Marketing provides an in-depth examination of the principles and practices of international marketing. It covers topics such as market entry strategies, cultural considerations, global branding, and the impact of technology on international marketing campaigns. Through case studies, practical exercises, and real-world examples, students will gain insights into the strategic decisions involved in marketing products and services across borders. The module will also address ethical considerations in international marketing practices.

Indicative topics include:

• Introducing International Marketing (e.g., The scope and importance of international marketing; Differences between domestic and international marketing; Globalisation and the impact on marketing; Successful international marketing campaigns)
• Modes of entry into International Markets (e.g., Evaluating marketing potential and risk; Selecting market entry strategies; International expansion)
• Cross-cultural marketing (e.g., Understanding cultural dynamics in marketing; Adapting products and messages for different cultures; Cultural sensitivity)
• Global Branding and Positioning (e.g., Building and managing global brands; Challenges of maintaining consistency in global markets; Successes and failures)
• Digital Marketing (e.g., The role of technology in international marketing; Digital marketing strategies for global reach; Social media and online presence in international markets; Ethical considerations in international markets)

Module Deliveries for 2026/27 Academic Year

• Intended teaching term: Term 2
• Undergraduate (FHEQ Level 5)

Teaching and Assessment

• Mode of study: In person
• Methods of assessment: 100% Coursework (2 assessments)
• Mark scheme: Numeric Marks

Other Information

• Number of students on module in previous year: 0

Last Updated

This module description was last updated on 10th March 2026.