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Bachelors

Marketing BA (Hons)

University of Liverpool
Liverpool , United Kingdom
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Students
Tuition Fee
GBP 27,000
Per year
Start Date
2026-09-28
Medium of studying
On campus
Duration
3 years
Details
About Program
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Details
Program Details
Degree
Bachelors
Major
Business Management | International Business | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 27,000
Intakes
Program start dateApplication deadline
2026-09-28-
About Program

Program Overview

Marketing BA (Hons) Program Overview

The Marketing BA (Hons) program at the University of Liverpool is designed to provide students with a solid grounding in the main management disciplines, as well as specialized knowledge in marketing. The program aims to equip students with the skills and understanding necessary to examine how customers and consumers behave, how markets function and evolve, and how firms interact with these markets.


Program Structure

The program is structured over three years, with each year building on the previous one to provide a comprehensive understanding of marketing and management. The first year introduces students to the fundamentals of management studies and the basic concepts and skills necessary for a broad understanding of the marketing environment. The second year takes a more specialized approach, with modules such as Market Research, Retail Marketing, and Branding. The third year consolidates knowledge and understanding of marketing and management through a range of modules, including Marketing and Society, Marketing Strategy, and Relationship Marketing.


Modules

  • Year 1:
    • STATISTICAL FOUNDATIONS OF BUSINESS ANALYTICS (ECON154)
    • CONSUMER BEHAVIOUR (MKIB155)
    • ECONOMIC PRINCIPLES FOR BUSINESS AND MARKETS (ECON127)
    • FUNDAMENTALS OF MARKETING (MKIB153)
    • INTRODUCTION TO ACCOUNTING AND FINANCE (NON-SPECIALIST) (ACFI107)
    • ORGANISATIONS AND MANAGEMENT (ULMS151)
    • PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETING (MKIB115)
    • INTRODUCTION TO THE GRADUATE RECRUITMENT PROCESS (ULMS170)
  • Year 2:
    • BRANDING (MKIB202)
    • INTEGRATED MARKETING COMMUNICATIONS (MKIB257)
    • MARKET RESEARCH (MKIB256)
    • RETAIL MARKETING (MKIB230)
    • SERVICES MARKETING (MKIB255)
    • MARKETING ETHICS, SUSTAINABILITY & CSR (MKIB270)
    • Optional modules include:
      • ENTREPRENEURSHIP (ULMS252)
      • SUSTAINABLE FORMS OF ENTERPRISE AND ENTREPRENEURSHIP (MKIB235)
      • INNOVATION AND ENTREPRENEURSHIP (ULMS259)
      • INTERNATIONAL FINANCE (NON-SPECIALIST) (ACFI260)
      • OPERATIONS MANAGEMENT: TOOLS AND TECHNIQUES (EBUS209)
      • THEORY OF THE FIRM (ECON254)
      • BUSINESS IN THE GLOBAL ECONOMY (MKIB225)
      • INTERNATIONAL MANAGEMENT (MKIB253)
      • EQUALITY, DIVERSITY AND INCLUSION IN ORGANISATIONS (ULMS226)
  • Year 3:
    • MARKETING AND SOCIETY (MKIB355)
    • MARKETING STRATEGY (MKIB363)
    • RELATIONSHIP MARKETING (MKIB362)
    • MARKETING & DIGITAL ANALYTICS (MKIB340)
    • Optional modules include:
      • DIGITAL MARKETING (MKIB365)
      • DISSERTATION (ULMS399)
      • EVENTS MANAGEMENT (MKIB367)
      • GLOBAL STRATEGIC MANAGEMENT (MKIB351)
      • INDEPENDENT STUDY MODULE (MARKETING) (MKIB334)
      • INTERNATIONAL ECONOMIC RELATIONS (ECON354)
      • MANAGING KNOWLEDGE FOR INNOVATION (ULMS352)
      • PSYCHOLOGICAL APPROACHES TO DECISION-MAKING (ULMS351)
      • SOCIAL ENTERPRISE (MKIB301)
      • THE FOOTBALL BUSINESS (ULMS370)
      • CHARITY AND FUNDRAISING MANAGEMENT (ULMS330)
      • STRATEGIC MANAGEMENT AND BUSINESS POLICY (ULMS353)
      • CORPORATE COMMUNICATIONS (MKIB372)
      • PROJECT MANAGEMENT (EBUS308)
      • INTERNATIONAL MARKETING (MKIB356)

Accreditation

The University of Liverpool Management School holds accreditation from AACSB, AMBA, and EQUIS, making it one of an elite group of institutions worldwide to hold the gold standard triple accreditation. The Marketing program is accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA).


Career Opportunities

Graduates of the Marketing BA (Hons) program have a wide range of career opportunities available to them, including roles in marketing strategy, public relations, marketing executive, sales management, and more. Recent employers of graduates include Aldi, BT, Glossybox, John Lewis, Matalan, Sky, and Tesco.


Fees and Funding

  • UK fees: Ł9,790 per year (full-time), Ł1,955 (year in industry fee), Ł1,465 (year abroad fee)
  • International fees: Ł27,000 per year (full-time), Ł1,955 (year in industry fee), Ł13,500 (year abroad fee) The university offers a range of scholarships and bursaries to help with tuition fees and living expenses.

Entry Requirements

  • A levels: AAB
  • T levels: Management and Administration considered
  • GCSE: Mathematics at grade 5/C and English at grade 4/C required
  • International Baccalaureate: 34 points overall with no score less than 4
  • English language requirements: IELTS 6.5 overall, with no component below 5.5

Global Opportunities

The University of Liverpool offers a range of global opportunities, including a year in China, a year abroad, semester abroad, and summer abroad programs. These programs provide students with the opportunity to study at partner universities worldwide, gain international experience, and develop language skills.


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