Program Overview

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About this course

Get ready to take the next step in your career by becoming an expert in the latest marketing trends and challenges.

Introduction

If you already have a background in marketing but would like to improve your career prospects, this course has been designed to deepen your knowledge and meet the growing demand for specialists in advanced areas within the field.

The programme will introduce you to new cutting-edge areas vital to excel in an increasingly digitalised and competitive market, such as design thinking, data driven marketing and advanced research methods.

After successfully completing your course, you will be equipped with the fundamental skills to undertake advanced marketing management within the real-world context of contemporary organisations.

To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.

Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Semester one

During the first semester, you will undertake three compulsory 20-credit modules (60 credits in total).

• DESIGN THINKING IN MARKETING (ULMS570) | 20
• EXPERIENTIAL MARKETING (ULMS571) | 20
• RESPONSIBLE MARKETING (ULMS888) | 20

Semester two

During the second semester, you will undertake three compulsory modules of 20 credits each (60 credits in total).

• ADVANCED MARKET RESEARCH METHODS AND INSIGHTS (ULMS572) | 20
• DATA-DRIVEN MARKETING STRATEGY (ULMS573) | 20
• GLOBAL LEADERSHIP AND INNOVATION IN MARKETING (ULMS574) | 20

Final project

You will complete your course with a final 60-credit applied research project or dissertation.

• ULMS719 Advanced Management Research
• ULMS790 Dissertation

Your experience

This programme is delivered by the triple-accredited University of Liverpool Management School.

Explore where you'll study

The School has a thriving international master's community with a comprehensive, interdisciplinary programme of social and extra-curricular events and dedicated careers and employability support.

Careers and employability

The Management School's master's programmes have been designed from the ground up to prepare you for success in your chosen career.

Career support from day one to graduation and beyond

You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.

Upon completing this programme, you could apply for a wide range of marketing, management, and leadership positions in the private, public, and not-for-profit sectors in roles such as:

• Advertising Account Executive
• Digital Marketer
• Marketing Executive
• SEO specialist
• Social Media Manager

Fees and funding

Your tuition fees, funding your studies, and other costs to consider.

Tuition fees

• UK fees (applies to Channel Islands, Isle of Man and Republic of Ireland):
  • Full-time place, per year - £15,000
  • Part-time place, per year - £7,500
• International fees:
  • Full-time place, per year - £32,000
  • Part-time place, per year - £16,000

Additional costs

We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee.

Scholarships and bursaries

We offer a range of scholarships and bursaries that could help pay your tuition and living expenses.

• The Salters' Fellowship
• Bracken Scholarship
• John Lennon Memorial Scholarship
• Sport Liverpool Performance Programme
• The Aziz Foundation Scholarship

Entry requirements

The qualifications and exam results you'll need to apply for this course.

Postgraduate entry requirements

We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution.

International qualifications

Select your country or region to view specific entry requirements.

English language requirements

You'll need to demonstrate competence in the use of English language, unless you're from a majority English speaking country.

• IELTS: 6.5 overall, with no component below 6.0
• TOEFL iBT: 88 overall, with minimum scores of listening 19, writing 19, reading 19 and speaking 20
• Duolingo English Test: 125 overall, with writing not less than 125, speaking and reading not less than 115, and listening not below 110
• Pearson PTE Academic: 61 overall, with no component below 59
• LanguageCert Academic: 70 overall, with no skill below 65
• PSI Skills for English: B2 Pass with Merit in all bands
• INDIA Standard XII: National Curriculum (CBSE/ISC) - 75% and above in English
• WAEC: C6 or above

Pre-sessional English

Do you need to complete a Pre-sessional English course to meet the English language requirements for this course?