Program Overview

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About this course

The Sports Business and Analytics MSc will provide you with a master's level understanding of sports as a global business and the role that analytics plays in decision making.

Introduction

The programme explores sports businesses and organisations, their decision-making processes, and the stakeholders, along with the challenges and opportunities facing the business of sport. You'll look at sport through the lens of a wide range of disciplines including economics, finance, marketing, and analytics. Sport analytics takes a central role in the programme and the importance of analytics to decision-making in sport is at the forefront. As well as developing programming skills, the influences of data and analytics in shaping contemporary sports business are explored.

Who is this course for?

The programme is suited to individuals with ambitions to work in sports and sports-related sectors, in roles where data and information are essential to decision-making. Such roles could be across different parts of the organisation, where data and information can improve performance and outcomes.

What you'll learn

The programme will provide you with the opportunity to study for a master's degree in a Russell Group University which has an excellent reputation and network within Football, Cricket, Rugby and other sports based on its provision of high-quality education in the business of sport over the past 15 years.

Accreditation

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard triple accreditation from AACSB, AMBA and EQUIS.

Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Semester one

During the first semester, you will undertake three compulsory modules of 20 credits each (60 credits in total).

• ULMS857 Sport Marketing and Sponsorship: Marketing and sponsorship are two of the key commercial drivers of the sports industry. They also differ substantially in both conceptualisation and practical implementation in comparison to other industries.
• ULMS725 Introduction to Programming and Analysis: This module introduces students to the fundamentals of using R Studio or similar tools for programming and data analysis.
• ULMS856 The Global Context of Sports Business: The evolution of sport into a global structure of social and commercial interaction requires future sports business practitioners to have a robust, reflective understanding of the globalisation of sport.

Semester two

During the second semester, you will undertake three compulsory modules of 20 credits each (60 credits in total).

• ULMS897 Sports Finance and Economics: This module aims to give students an understanding of the key elements of finance and economics and how they impact upon sports organisations.
• ULMS744 Sports Data Analytics in Practice: This module provides students with real-world experience by simulating the work typically undertaken for a sports organisation.
• ULMS726 Methods for Managerial Decision-Making in Sports: This module provides students with essential tools and knowledge for data-driven decision-making in sports management.

Final project

You will complete your course with a final 60-credit applied research project or dissertation.

• ULMS790 Dissertation: Conduct an academically oriented research project based on a case, organisation, or context of their choice.

Your experience

This programme is delivered by the triple-accredited University of Liverpool Management School.

• Careers and employability support, including help with career planning, understanding the job market and strengthening your networking skills
• A dedicated student services team can help you get assistance with your studies, help with health and wellbeing, and access to financial advice

Careers and employability

You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one career guidance, workshops, seminars, and employability initiatives. Graduates from our Sports Business and Analytics MSc course will have the skills to pursue careers in sports with roles such as:

• Sports data analyst
• Sports business strategist
• Sports marketing manager
• Sports operations manager
• Sports finance analyst

Fees and funding

Your tuition fees, funding your studies, and other costs to consider.

• UK fees: Full-time place, per year - £15,000, Part-time place, per year - £7,500
• International fees: Full-time place, per year - £32,000, Part-time place, per year - £16,000

Entry requirements

The qualifications and exam results you'll need to apply for this course.

• Postgraduate entry requirements: We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution.
• International qualifications: Select your country or region to view specific entry requirements.
• English language requirements: You'll need to demonstrate competence in the use of English language, unless you're from a majority English speaking country.