Program Overview

Introduction to Arden University

Arden University offers a range of undergraduate and postgraduate programs in various fields, including business, computing, and health and social care. The university is committed to providing flexible and accessible education to students from all over the world.

Programmes

Arden University offers the following programmes:

• Foundation Year Degree
  • BA (Hons) Business Management with Foundation Year
  • BA (Hons) Business Management (Tourism) with Foundation Year
  • BA (Hons) Business Management (Marketing) with Foundation Year
  • BA (Hons) Business Management (Human Resource Management) with Foundation Year
  • BSc (Hons) Health and Care Management with Foundation Year
  • BSc (Hons) Computing with Foundation Year
• Undergraduate
  • BA (Hons) Business Management
  • BA (Hons) Business Management (Marketing)
  • BA (Hons) Business Management (Tourism)
  • BA (Hons) Business Management (Human Resource Management)
  • BSc (Hons) Health and Care Management
  • BSc (Hons) Computing
• Postgraduate
  • MBA
  • MSc Supply Chain Management and Logistics
  • MSc Engineering Management
  • MSc Project Management
  • MSc Strategic Digital Marketing
  • MSc Cyber Security
  • MSc Data Science
  • MSc Strategic Human Resource Management
  • Master of Public Health

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) program is designed to provide students with a comprehensive understanding of business and marketing principles. The program covers topics such as marketing dynamics, digital and social media marketing, and marketing strategy.

Course Overview

The program is designed to be flexible and accessible, with students able to study full-time or part-time. The course is accredited by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).

Modules

The program consists of the following modules:

Level 4

• Digital Skills & Professional Development (20 credits)
• Contemporary Business Environment (20 credits)
• Marketing Dynamics (20 credits)
• Introduction to Business Finance (20 credits)
• People Management (20 credits)
• Technology & Innovation (20 credits)

Level 5

• Data Analytics & Management (20 credits)
• Business Start-up (20 credits)
• Sales Management (20 credits)
• Digital & Social Media Marketing (20 credits)
• Managing Brands (20 credits)
• Consumer Insights (20 credits)

Level 6

• Business Transformation (20 credits)
• Entrepreneurship and Innovation (20 credits)
• Corporate Governance, Law & Ethics (20 credits)
• Independent Study (20 credits)
• Global Marketing (20 credits)
• Marketing & Digital Strategy (20 credits)

Assessment

The program is assessed through a range of methods, including individual reports, case study analyses, group presentations, and personal independent assignments.

Study Options

The program is available to study full-time or part-time, with students able to choose from a range of study options, including online learning and blended learning.

Entry Requirements

To be eligible for the program, students must have:

• Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent
• IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

Fees and Funding

The program fees are as follows:

• In Berlin campus (Germany): 10,500 per level
• Studying Online: ｣5,500 per level

Career Prospects

The program provides students with a range of career opportunities, including:

• Brand Manager
• Campaign Manager
• Communications Manager
• Sales and Marketing Manager
• Marketing Executive
• Event Organiser
• Product Manager
• Public Relations Manager
• Public Affairs Consultant

Industry Partnerships

The program has partnerships with a range of industry leaders, including the Chartered Institute of Marketing (CIM), the Digital Marketing Institute (DMI), and the Institute of Enterprise and Entrepreneurs (IOEE).