Program Overview

Introduction to the BA (Hons) Business Management (Tourism) Program

The BA (Hons) Business Management (Tourism) program is designed for individuals who are passionate about the travel and tourism industry. This course allows students to explore their management and leadership potential while gaining a deeper understanding of the tourism sector.

Course Overview

The program focuses on developing students' knowledge of business functions, tourism management, and leadership skills. It covers topics such as tourism operations, international destination management, tourism crisis management, and future tourism trends. The course is accredited by the Institute of Travel and Tourism (ITT) and the Tourism Management Institute (TMI), providing students with recognition and eligibility for associate membership upon graduation.

Accreditation and Memberships

The BA (Hons) Business Management (Tourism) program holds various accreditations and memberships, including:

• TMI Recognised: Tourism Management Institute (TMI) recognition grants eligibility for Associate membership of the TMI upon graduation.
• ITT Recognised: The Institute of Travel and Tourism is a membership organisation for travel and tourism professionals, suppliers, educators, and students.
• CMI Accredited: This course awards a CMI Level 5 Diploma in Management & Leadership and offers CMI Foundation Chartered Manager Status.
• BGA Membership: Arden University is a member of the Business Graduates Association (BGA), meaning students will receive complementary BGA membership.
• AACSB Membership: Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB).

Course Details and Modules

The program consists of three levels, each with a set of modules designed to provide students with a comprehensive understanding of business management and tourism. The modules include:

Level 4

• Digital Skills & Professional Development (20 credits)
• Contemporary Business Environment (20 credits)
• Marketing Dynamics (20 credits)
• Introduction to Business Finance (20 credits)
• People Management (20 credits)
• Technology & Innovation (20 credits)

Level 5

• Data Analytics & Management (20 credits)
• Business Start-up (20 credits)
• Sales Management (20 credits)
• Digital & Social Media Marketing (20 credits)
• Tourism Operations & Innovation (20 credits)
• International Destination Management (20 credits)

Level 6

• Business Transformation (20 credits)
• Entrepreneurship and Innovation (20 credits)
• Corporate Governance, Law & Ethics (20 credits)
• Independent Study (20 credits)
• Tourism Crisis Management (20 credits)
• Tourism Trends and Futures (20 credits)

Assessment Methods

Assessments are designed to apply learning to real-world scenarios, preparing students for their professional roles. Methods include individual reports, case study analyses, group presentations, and personal independent assignments.

Study Options

The course is available in a blended learning study mode at Arden University's Berlin campus. This mode combines face-to-face classes with online learning, providing flexibility and support.

Entry Requirements

To be eligible for the BA (Hons) Business Management (Tourism) course, students must have:

• Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent.
• IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent.

Course Fees and Funding

The fee per level is 10,500. Arden University offers scholarships, including the Berlin Merit Scholarship for undergraduate programs and the PG Regional Pricing for postgraduate programs.

Career Prospects

Graduates of the BA (Hons) Business Management (Tourism) program can pursue a variety of careers in the tourism industry, including:

• Destination Manager
• Operations Manager
• Travel Consultant
• Business Manager
• Hotel Manager
• Sales Manager
• Business Development Executive
• Marketing Executive
• Operations Manager
• Tour Manager
• Travel Agency Manager
• Event Organiser
• Travel Administrator

Industry Skills

The program is aligned with certifications from Amazon and Salesforce, providing students with the opportunity to acquire additional skills in cloud-based technologies. Upon completion, students are awarded the IOEE Professional Diploma in Enterprise and Entrepreneurship and the ILM Level 6 Diploma in Management, enhancing their career prospects and professional development.