Program Overview

Introduction to Arden University

Arden University offers a range of undergraduate and postgraduate degrees in various fields, including business, marketing, and more. The university is committed to providing flexible and accessible education to students from all over the world.

Programmes Offered

The university offers the following programmes:

• Foundation Year Degree
• Undergraduate
• Postgraduate

Foundation Year Degree

The Foundation Year Degree is designed for students who do not meet the direct entry requirements for an undergraduate degree. The programmes offered include:

• BA (Hons) Business Management with Foundation Year
• BA (Hons) Business Management (Tourism) with Foundation Year
• BA (Hons) Business Management (Marketing) with Foundation Year
• BA (Hons) Business Management (Human Resource Management) with Foundation Year
• BSc (Hons) Health and Care Management with Foundation Year
• BSc (Hons) Computing with Foundation Year

Undergraduate

The undergraduate programmes offered include:

• BA (Hons) Business Management
• BA (Hons) Business Management (Marketing)
• BA (Hons) Business Management (Tourism)
• BA (Hons) Business Management (Human Resource Management)
• BSc (Hons) Health and Care Management
• BSc (Hons) Computing

Postgraduate

The postgraduate programmes offered include:

• MBA
• MSc Supply Chain Management and Logistics
• MSc Engineering Management
• MSc Project Management
• MSc Strategic Digital Marketing
• MSc Cyber Security
• MSc Data Science
• MSc Strategic Human Resource Management
• Master of Public Health

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) with Foundation Year is a four-year programme that provides students with a comprehensive understanding of business management and marketing. The programme is designed to equip students with the knowledge, skills, and competencies required to succeed in the marketing industry.

Course Overview

The programme covers key areas of business management, including managing people, marketing, and finance. Students will also develop their research, planning, and analytical skills, and will have the opportunity to apply their knowledge in real-world scenarios.

Modules

The programme consists of the following modules:

• Foundation Year:
  • Preparing for University Success
  • Exploring the Business Environment
  • Advancing your Academic Skills
  • Becoming an Effective Leader
  • Planning for Your Future Success
  • Investigation & Innovation Project
• Year 2:
  • Digital Skills & Professional Development (20 credits)
  • Contemporary Business Environment (20 credits)
  • Marketing Dynamics (20 credits)
  • Introduction to Business Finance (20 credits)
  • People Management (20 credits)
  • Technology & Innovation (20 credits)
• Year 3:
  • Data Analytics & Management (20 credits)
  • Business Start-up (20 credits)
  • Sales Management (20 credits)
  • Digital & Social Media Marketing (20 credits)
  • Managing Brands (20 credits)
  • Consumer Insights (20 credits)
• Year 4:
  • Business Transformation (20 credits)
  • Entrepreneurship and Innovation (20 credits)
  • Corporate Governance, Law & Ethics (20 credits)
  • Independent Study (20 credits)
  • Global Marketing (20 credits)
  • Marketing & Digital Strategy (20 credits)

Assessments

The programme uses a range of assessment methods, including individual reports, case study analyses, group presentations, and personal independent assignments. There are no exams, and students will have the opportunity to develop their skills in a real-world context.

Study Options

The programme is available to study through Arden's blended learning study mode at the Berlin campus. Students will have eight hours of timetabled classes per week, combined with around 25 hours of independent study.

Entry Requirements

To be eligible for the programme, students must have:

• At least 3 x GCSEs OR 45 credits at Level 2 or equivalent
• Applicants may be considered based on a minimum of 12 months of professional work experience evidenced with a CV and Reference if they do not meet the qualification requirements
• IELTS 5.5 (no less than 5.0 in any element); or TOEFL 46-59; or equivalent

Course Fees and Funding

The course fee for the programme is 10,500 per level. Students may be eligible for a scholarship or other forms of funding.

Career Prospects

The programme is designed to equip students with the knowledge, skills, and competencies required to succeed in the marketing industry. Graduates may pursue careers in a range of fields, including:

• Brand Manager
• Campaign Manager
• Communications Manager
• Sales and Marketing Manager
• Marketing Executive
• Event Organiser
• Product Manager
• Public Relations Manager
• Public Affairs Consultant

Industry Skills

The programme is accredited by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI). Students will also have the opportunity to develop their skills in a range of industry-standard software packages, including Salesforce and Amazon Web Services (AWS).