Program Overview

Business Analytics Program

The Bachelor of Business Administration degree in Business Analytics is designed to teach students how to describe, predict, and inform business decisions in the specific areas of business and technology, marketing, finance, and operations. Students will also learn to solve business problems using analytics software and to understand, design, and utilize analytical models.

Program Overview

The curriculum combines practical technology, applications, and processes to provide valuable insights into analytical decision-making. It integrates critical thinking, data management, visualization, and analysis, preparing students for opportunities across many industries. Examples of career paths include logisticians, management analysts, market research analysts, and operations research analysts.

Mission Statement

The Business Analytics department of the Larry L. Luing School of Business prepares students for lifelong success in dynamic careers in business and technology, marketing, finance, and operations.

Program Benefits

• Critical-thinking and problem-solving skills in business settings
  • The technology used by business professionals, including the use of analytics software, to understand, design, and utilize analytical models
• Hands-on learning from instructors chosen for academic excellence and relevant professional experience
• Enrollment in a capstone course designed to put theory into practice
• Participation in an internship or job-related assignment for a valuable learning experience

Degree Programs

• BBA, Business Analytics
• Concentrations